Today, having an excellent internet marketing strategy is often crucial to the success of any business. There are plenty of passionate people who start their own business only to eventually fail. Unfortunately, passion isn't always enough. In order for your business to be successful, you need passion and a solid marketing strategy. In this day and age, that should include social media marketing.

Marketing 101

Be sure to backup all of your business information. Viruses, malware, system crashes, and other issues can wipe out your entire business in the blink of an eye.
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Once you have the basics covered, make sure that your landing page is optimized. It is often the first impression your customers have of you and your company, and you know what they say about first impressions.

How to Optimize your Page

Choose a name for yourself on your social media pages and stick with it
Check your privacy setting and make sure that your page is accessible by everyone
Include your keywords in your "about me" or in other spaces on your page. These should be keywords about you but more specifically about your business
Add photographs which pertain to your business. Photos help grab the reader's attention, especially on social media site
Add captions and descriptions to your photos which pertain to your business and will perk the reader's attention about your products or services
Create discussion forums or polls in order to interact with your potential customers. You can also post things on your page which solicit a response from your customers
Ensure that all content you post on your page is quality
Post only relevant content on your page, (if you really need to play that farming game, create another personal profile to do so)
Post valuable, informative, discussion triggering content
Depending on the type of business, you may also post exclusive discounts or coupons to your page viewers
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Facebook - be sure to set up a business page and a personal page as well. You can reference your business page from your personal page in order to send more traffic to the business
Twitter - if you are unfamiliar with this key website, now is the time to familiarize yourself. Twitter is the fastest growing online community and its marketing opportunities should never be overlooked
LinkedIn - be sure that you fill out your profile completely. This site is often viewed in the business world as a bit more "professional" that general social networking pages, (such as Facebook, MySpace, and Hi5)
Digg and StumbleUpon - submit all of the pages from your website to both Digg and StumbleUpon
The marketing power of social networking is vast and generally free. If you haven't already started tapping this great resource to ensure the success of your business, there is no time like the present, so get started today.