More and more businesses are increasingly done online these days. Real estate is no complaint to this, with almost one-third of home purchasing inquiries coming in from the social media channels. Expanding metros like Ahmedabad, Hyderabad, and Pune have a higher percentage of such consumers. For this purpose, it might be reasonable for a real estate developer to engage an internet marketing company Pune, Ahmedabad, or any such city has to offer. Now drawing from our own experience as a digital marketing company in Pune, we predict that inbound lead generation is going to be essential for the real estate business in 2020.
What is an inbound lead generation then?
Do not worry; inbound lead generation is nothing but offering useful and relevant content to your prospects, which may make them into your customers. How do you do it? By using the technique of SEO and search ads.
SEO process entails including some high-ranking keywords meaningfully in your content so that when a user searches for that particular keyword, the search engine promptly fetches your content and puts it amongst the top results.
Search ads can do a similar function. Here, ads are placed on the page displaying search engine results. The important high-ranking keywords also drive these ads, showing up when a user searches with these keywords.
These techniques give a much better focus on the content, as you know what exactly the user is looking for, and you can tailor your content accordingly. More attention also means better results, as you may generate leads better in relevance and numbers!
But for all this to happen, your content still needs to be reliable and relevant. Random inclusion of keywords will only drive the user away. So here are certain things to make your content even better:
Quality Posts Matter: Content is king. If your posts generate any value for the audience, they are likely to read through them and respond. Noninteresting or irrelevant content will get lost in the whole clutter of social media.
Short, Visual Messages for Targeted Audience: Attention spans these days are concise with people preferring visuals rather than words. It will be better for builders to have a strategy of using consumer data and demographics to identify the interests of specific individuals and then market the message to this particular audience. The letter should also be visual.
Live Videos: The consumption of online videos has gone up like anything. Real estate can benefit from this trend. How about creating a short, live video of the sample flat or the apartment and posting it on the social media channels? With the easy availability of 360-degree video cameras, a great experience can be created for potential buyers.
Having Local Content: All social media marketing services Pune, Delhi or Lucknow, etc. to allow agree on one point: topical content is getting consumed more and more. English ads are great, but local ads strike a better chord with your customer as it develops a bond of trust and comfort, resulting in more buyers.
Remarketing: Remarketing is also a valuable technique to get visitors to your site. When people leave your website without purchasing anything, remarketing helps you reconnect with them by showing related ads across their different devices while they browse various sites or pages. That way, your implied audience is always mentioned about your product or service and may want to come back.