Statistics show the unemployment rate to be above 60% for those aged 15-24 and over 40% for those aged 25-34 years. Rankings from the World Bank position South Africa as having the highest unemployment rate in the world.

This runaway unemployment rate not only creates precarious, limiting circumstances for individual young people but also poses a threat to the country’s economic growth and global competitiveness.

Another, much more positive statistic from the International Telecommunications Union positions young people as active adopters of technology. Three-quarters of 15- to 24-year-olds globally use the internet actively. Though the figures show this uptake to be mostly in developed countries, there is progress on the African continent in terms of technology infrastructure to lead to internet usage.

These developments are also noted in South Africa. The country’s internet penetration rate stood at 72.3% of the total population at the start of 2023. This paves the way for greater use of social media.

Our interest as researchers is how young people can use social media to overcome the unemployment challenge in South Africa.

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