Tag Management Software to Reach USD 1,279.4 Million

Market Highlights

The tag management software market is securing a robust development with digital marketing thrusting across the broader range of customer base. To understand the customer behavior and their preferences, tag management software records the unique customer behavior and stores it in the form of data for analysis. This permits its users to deploy and to streamline jobs as well. The process helps in smoothening the workflow and productivity of the operational system. Demand for customization can expand the tag management software market considerably.

On the contrary, other web-based and digital marketing strategies can curtail the tag management software market’s products. It is also challenging to find proficiency in operating such a process and give immediate solutions which can bring an obstacle in the tag management software market growth during the forecast period.

With an expectation of growth to USD 1,279.4 million by 2023, the tag management software market 2020 is expanding at a remarkable CAGR of 12.9% during the forecast period of 2018-2023.

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Regional Analysis:

A comprehensive analysis of tag management software has been done, which includes Asia Pacific (APAC), North America, Europe, and the Rest of the World (RoW).

North America is the region and controls the market by commanding a significant market share every year. The region is technically advanced than the other regions. The usage of new technologies and the integration of innovative methods assist in winning an edge over their peers. It has played a significant role in widening the regional tag management software market considerably. The market is also rooting for technology as it is profitable. Moreover, a lot of large enterprises are contributing to the market, which is bringing a great impact in the region and the market in a positive way.

Europe is estimated to be the most developing region during the forecast period. Due to its homogeneity with North America, it benefits the market in a significant way. It is notable here that Western Europe is maintaining the required market thrust.

Key Players:

The global tag management software market is fetching a significant share in the market due to the innovative strategies which include product launch, merger, acquisition, and other methods involving market titans. These strategies not only ensure individual growth but also make the market competitive enough and ideal for new participants.

The key players in the tag management software market are Google LLC (US), IBM Corporation (US), Adobe Systems Inc. (US), ), Sizmek, Piwik Pro (US), Ensighten (US), Oracle Corporation (US), Adform (Denmark), AT Internet (France), Datalicious Pty Ltd (Australia), Commanders Act (France), Datalicious (Australia), Matoma (US), Mezzobit (US), Qubit (UK), Relay 42 (Netherlands), Tealium (US), Segment (US), Signal (US (US), Innocraft (New Zealand), Yottaa (US), Hub’Scan (US), and Rakuten Inc. (Japan).


The tag management software can be segmented into application, solution, organization size, vertical, and deployment.

The application-based analysis of the tag management software market consists of campaign management, content management, user experience management, risk and compliance management, and others.

The solution-based tag management software market comprises of data governance, data quality, web analytics, customer analytics, artificial intelligence, and others. The data governance segment excels the most out of other segments.

The organization size-based tag management software market can be classified into small and medium enterprises (SMEs) and large enterprises. Large enterprises segment is dominating the market, whereas, SME segment is believed to be the fastest-growing market during the forecast period.

The vertical-based tag management software market includes IT and telecommunication, healthcare, retail, banking, financial services and insurance (BFSI), manufacturing, media and entertainment, and others. The manufacturing segment is the leading segment and is expected to be the fastest-growing segment during the forecast period.

The deployment-based tag management software market can be classified into on-premise and cloud. Cloud is believed to be the most excelling as well as the fastest developing segment.

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Tag Management Software Market Information by Solution (Data Quality, Data Governance, Customer Analytics, Web Analytics, Artificial Intelligence, Others), by Application (Campaign Management, User Experience Management, Content Management, Risk and Compliance Management, Others), by Deployment (Cloud, On-premise), by Organization (SMEs, Large Enterprises) by Vertical (BFSI, IT & Telecommunication Retail, Healthcare, Manufacturing, Media & Entertainment, Others), and Region - Forecast till 2023

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