According to a new report published by Allied Market Research, titled, “Television Services Market by Delivery Platform, Revenue Model, and Broadcaster Type: Opportunity Analysis and Industry Forecast, 2021–2027,” the global television services market size is expected to reach $499, 800 million by 2027 at a CAGR of 5.4% from 2021 to 2027.
Rise and growth of the Global television services market
Rise in disposable income and increase in expenditure on entertainment boost the growth of the global television services market. Furthermore, technological advancements in television broadcasting services such as transition of cable television to digital broadcasting significantly contributes toward the growth of the global market. Internet protocol TV has been majorly influencing the television services market growth during the forecast period. Increase in display size of the TV and integration of smart features in TV sets attract customers to buy smart TV along with television services. Smart features include wide touchscreen, HD displays, and strong internet connectivity.
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Key findings of the study
The television services market was valued at $332,600 million in 2019, and is estimated to reach $499,800 million by 2027, growing at a CAGR of 5.4% during the forecast period.
By delivery platform, the internet protocol television (IPTV) segment is estimated to witness the fastest growth, registering a CAGR of 7.0% during the forecast period.
In 2019, depending on revenue model, the advertisement segment was valued at $141000 million, accounting for 42.3% of the global television services market share.
In 2019, the U.S. was the most prominent market in North America, and is projected to reach $171,500 million by 2027, growing at a CAGR of 4.0% during the forecast period.
The key players profiled in this report include :-
TIME WARNER, INC.
VIACOM CBS INC.
CHANNEL FOUR TELEVISION CORPORATION
VIACOM INTERNATIONAL, INC.
A&E TELEVISION NETWORKS, LLC
BRITISH BROADCASTING CORPORATION
21ST CENTURY FOX
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On the basis of delivery platform, the cable television broadcasting segment was valued at $111,500 million in 2019, and is projected to reach $138,500 million by 2027, registering a CAGR of 2.8% from 2021 to 2027.
This is attributed to the fact that cable television broadcasting is now viewed as video service delivery that is part of a comprehensive service offering, comprising other truly integrated services , ranging from video on demand (VOD) services, internet access services, cloud storage & application services, and Internet of Things (IoT) services, such as smart metering at home. Furthermore, cable TV has been gaining considerable popularity, owing to its transformation into digital cable TV.
According the television services market analysis, the product market is segmented into delivery platform, revenue model, broadcaster type, and region.
By delivery platform, it is categorized into digital terrestrial broadcast, satellite broadcast, cable television broadcasting, internet protocol television (IPTV), and over-the-top television (OTT). Depending on revenue model, it is fragmented into subscription and advertisement.
On the basis of broadcaster type, it is differentiated into public and commercial.
Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, the UK, France, Russia, Italy, Spain, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Latin America, the Middle East, and Africa).
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1.2.Key market segments
1.3.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
CHAPTER 3:MARKET OVERVIEW
3.1.Market definition and scope
3.2.1.Top investment pockets
3.3.Value chain analysis
3.4.Porter’s five forces analysis
220.127.116.11.Rise in disposable income
18.104.22.168.Technological advancements in broadcast industry and increasing demand for smart TV
22.214.171.124.Growing demand for improved distribution infrastructure to propel the growth
126.96.36.199.Digital illiteracy and limited digital infrastructure
188.8.131.52.Technological advancement in the television devices
184.108.40.206.Digital transformation in media & entertainment industry
220.127.116.11.The future of TV: From broadcast to broadband
3.6.Impact of Covid-19 on television services market
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