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The Age of Audio Marketing: Are Brands Ready?

Online Marketing 1on1

Yes, blogs are still (very) essential in the on-line marketing and advertising POV. And so will be the videos. However, with all the current rally behind Clubhouse - which prompted a number of the world’s leading social platforms, from Twitter to Facebook, to adopt audio rooms feature - we've got officially ushered into the audio era.

This was a long time coming although with all the reputation of podcasts already soaring higher more than the previous handful of years. Several top brands foresaw such a substantial shift in online content consumption, launching their own podcasts. From McDonald’s and eBay to Microsoft, Johnson & Johnson, and Shopify - they all have their podcast shows, which add to their digital presence some vivid personalities.

2021 is now a tell-tale for marketers to scale their digital marketing 1on1 efforts with higher investment in audio. More people are now open to listening to audio content; it’s more convenient, allowing multi-tasking and hence saving individual’s time.

Be it starting a podcast or audio-engaging with the target audience in audio rooms on different platforms - brands now need to give their digital presence a dynamic voice that’s more engagement and personality-driven. Those who fail to keep up with this, still committed to static content and old internet marketing and advertising 1on1 strategy, are at risk of being left behind in this new decade.

All you need to do is get in touch with a marketing and advertising company 1on1 like marketing 1on1, talk to the experts and get your brand marketing game up and running! So what are you waiting for? Plan and act now!

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