This is a powerful article. Why? because I'm going to show you the greatest marketing insight that you can learn as an entrepreneur.

The fact is not even a $50,000 college education teach this in their marketing classes. Are you ready?

The most important marketing insight you'll ever had is that the most important asset you'll ever had in your business is:
Your customers list!

There you have it. It sounds simple, however if you ask many entrepreneurs, especially starting entrepreneurs they'll say that their most important asset is their systems, their intellectual property, etc... Don't get me wrong they are important, however here is why the customers list is the most important asset.

Brand Insights


Because without customers you have no business and also...because if you have a customer list of people who love your product or service this is the perfect opportunity to market to them over and over again with relevant offers.

I'll give you a bonus marketing insight, it's called the backend. The backend means the promotions you can offer a list of customers after you sell them once. The first offer you'll ever promote to any prospect it's called the front-end.

The front-end is most of the time the less profitable offer because you have to absorb also the marketing costs of acquiring a customer. After that if you did a good job in offering an great product or service and you create a relationship with the customer, you can then market to them directly offering them what is called your backend offers.

You can send your backend offers via direct mail, telemarketing, fax and email. That is why it's so important even if you have a retail store to get the customers information when they make their purchase. At least their name, address, phone number and email address.

That is gold my friend, so use it wisely. Now if you are interesting in knowing about my Fast Cash Generators for free, which are basically things you can do right now in your business or your starting business that will not even cost a penny but will get you 587% more profit by just knowing them and applying them then...