Every factor of life includes a strategy attached to it. Whatever the task, when choosing to accomplish something, we think of a plan. Sales calls are divided in the car on the way to the meeting, videos are storyboarded, websites are mapped, movie scripts have a treatment, novels an overview. Most people practice pickup lines in the mirror prior to trying to get a date. Knowing this, how come so many companies operate online marketing campaigns without a strategy?

A CRM Strategy is a blueprint for an organization's digital property. Anywhere a company is represented in the digital space, whether its in video, graphic design, web design, or another form, even just your logo appearing on a webpage, it must be part of an overall plan. Due to the fast paced nature of digital media, most companies simply execute random facets of a digital strategy lacking any objective at heart. This is similar to performing surgery without a diagnosis.




Of course, so much of this digital realm is brand-new, and it is completely understandable that numerous companies have lagged behind. The explosive growth of social media, mobile technology, and also the internet itself has resulted in a constantly changing landscape. Marketing strategies go from print advertising, television and radio spots, and other forms of static media to text based fundraising campaigns, dedicated YouTube channels, Twitter and facebook strategies, mobile app development and countless other online marketing opportunities.

Companies have added these new marketing strategies piecemeal, as their popularity has grown. It began with a web presence, expanded into social networking accounts, including a surge of marketing with video on YouTube and Vimeo style sites, and progressed to mobile apps so people can carry your marketing around within their pockets. By starting with the how, and never focusing on the why, quantity of capital as well as is expended on utilizing tools without any end game in site.

All digital marketing must begin and end with a goal. Is there a purpose of these tactics? Exactly what do I want my website, social media accounts, an internet-based advertising to complete for me? Am I educating consumers? Driving sales? Raising awareness? Publicizing a portfolio at work? No matter what the thing is, the tactic must be built around it.

After we have a purpose, the digital strategy may start to take shape. Rather than having a website after which adding a Facebook page 2 yrs later plus a new marketing video five years later, take a look at the full spectrum of one's digital presence. Make sure that your website is optimized to integrate social media and video. Use social media, blogs, video pages, as well as other sites to create strong linking and link sharing relationships, to drive your site's visibility and SEO. If you're looking for qualified prospects, drive traffic to your internet site and have a clear proactive approach on the first page, encouraging potential customers to become actual customers. The tactics are limitless, the methods incredibly varied, but none of them of them works without solid architecture to construct on.