A cupcake is a small, individually portioned cake baked in a cup-shaped container, usually frosted or decorated. Today, it is an incredible fad and a booming business. You find it in all sizes and shapes, neatly placed in a box for gifting purposes. Cupcakes are tiny and available in several flavours in one box. You can send it to your loved ones and make their day memorable.

Nowadays, you can buy them digitally from bakeries. Let us take a closer look at their popularity:

Cute and customisable

The cuteness factor is undeniable. The cupcake is small and available for various occasions, like bridal showers, baby showers, gender reveal, graduations, house parties, Halloween, Easter, etc. They are a perfect mix of celebratory and informal gatherings.

Higher icing-to-cake ratio

You have lots of icing on your plate whenever you order a cupcake because the icing-to-cake ratio is higher than a cake slice. It is true, especially for iced and filled savouries. No matter how much icing it has, a cupcake never fails to delight your loved ones.

Control portion size

You can order a cupcake online and easily control the portion size. It is great for kids if you want to limit their sugar intake. There are various cupcake sizes, though most fall within the default size. The standard size of a cupcake is 2″ x 1. 1/4″. Jumbo ones are almost twice the standard size, while mini ones are about half.

Wedding cakes

Another trend that brought the cupcake into the spotlight was weddings. Couples place an online cake order and customise it with small cup-sized portions on a beautiful, tiered serving plate. These are key for many cute, boho, indie, and non-conventional weddings.

Nostalgia

For most people, a cupcake was a home-made treat. It reminded them of their mini celebrations with parents and grandparents. You feel attached to those memories, no matter the icing and flavour.

Numerous flavours

There are different flavours of cupcakes, including chocolate, vanilla, fruit flavour, red velvet, pumpkin pie, apple cinnamon, vanilla lavender, banana chocolate, Oreo, chocolate caramel, cheesecake, etc., available. You can have each and leave with a box of different flavours. You can also bring different versions home to enjoy throughout the day.

Media

Small cupcake shops cropped up after their media hype in the early 2000s, with many clients to serve. Movies were instrumental to the large-scale industry of cute shops in trendy neighbourhoods. Bakers introduced them in different variations, making them as popular as cakes.

Perfect gifting option

You can also add them as a gift option for your loved ones and bring a smile to their faces on their birthday, anniversaries, New Year parties, and other occasions.

Conclusion

The biggest selling point of these desserts is that you can eat one and satisfy your sweet cravings. Their taste and indulgence make them enjoyable for any occasion. Relish the soft base and creamy toppings anywhere, anytime.