Top Proven Ways to Increase Engagement at Your Next Event
It is not hidden to us the success of an event is determined by its audience engagement. But keeping your attendees engaged and enthusiastic throughout the whole event is no piece of cake. The audience engagement gives you an indication that they are listing and learning. If you became fail to engage your attendees, you will not be able to create brand awareness, deliver your message or create credibility and the goal of hosting the event will go in vain.
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According to a survey in America, around 35% of attendees fell asleep whereas, 89% of attendees admitted to daydreaming in a meeting. Many planners think that inviting famous speakers to the event can drive audience engagement. But there is a small contradiction, inviting a great speaker will increase your event ticket selling, not audience engagements. Nowadays, events are emerging as one of the interactive spaces to learn, connect and build mobile event app with leaders, other professionals and attendees through matchmaking algorithms and chat with event apps.
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The number of active energized attendees instead of passive ones creates the differences between a flop show event and a memorable event. Future event success, lead conversation, event ROI and audience retention all of these depend on the engagement of an event. The more an event is engaging, the greater audience satisfaction and the increment of chances of participation in upcoming events.
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According to a report, over 85% of event marketing professional has admitted that audience engagement of an event is one of the integral parameters to determine its success. Undoubtedly, keep in mind the hardships of driving engagement, we have curated some proven ways to boost engagement at your event at every step.

Choosing a Customizable Virtual Event Platform
While attending an event, an optimized event management platform is the foremost thing. Having a platform to connect with the prospective attendees, socialize and chat with them can give a long-term impact on the success of an event. As we mentioned above having a great speaker is not enough, otherwise, the event will be ended up with a one-sided lecture. Choose a customizable event management platform where the audiences can interact with the speaker one and one, ask questions or chat at least with other audiences too. Running promotional ads, sharing pre-event content and engaging with the audiences through hashtags, giving room to the audiences to share pictures, and videos of the event will work like wonder. So, when you choose an event management platform make sure you and your audiences have access to these tools.
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Use Trendy Hashtags to Drive Audience
Hashtags are everywhere. If you are skeptical about its potential to drive audience engagement for your upcoming events, you should know that using a unique hashtag before, during and after an event can drive up to 40% engagements. The hashtag will amplify your brand's presence on every social media platform. Before the event, you can share through hashtags.
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Initiate Live Polls to Make your Attendees Engaged
Generating a bombard of live polls during the session can work like a spell to engage the audience. The live polls not only make the event interactive and engaging but also help the event planner to collect data, know the sentiments of the attendees and get feedback in real-time, which can be worthwhile for upcoming events.
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‍Game of Engagement: Leverage the Power
While hosting an event you can prepare competitions, games or awards to drive the attention of the audience. By creating games, you can interact with the audiences in a fun way, build a community and start interesting conversations. The incorporation of games followed by giving awards is one of the proven ways to keep audiences alert. According to a survey, 60% of the organizers use games to improve audience engagement. For example, you can give award points based on participating in the live polls or Q&A sessions.
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‍Interactive Real-time Communication
A real-time conversation should be the must-have to develop a community. A lack of live communication can ruin your event strategies. After all, customers will attend the event to network, learn, and share knowledge, experience and get information.
‍Start Microblogging
Microblogging during an event is also one of the best ways to keep audiences engaged. Microblogging is different from traditional blogging which is lengthy. Microblogging can be managed with the help of an event management app or various social media platforms to share short, informative content with real-time images. This is the fastest way to promote your events by passing valuable information and metrics about the event.


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Entertainment: Part of the Strategy
To have a successful event you must keep one thing in mind and that is entertainment. After a long session of the event, attendees will look for something interesting and entertaining. You can include so many things in the event for entertainment i.e. photo booth, social media contests, food, drinks, games etc. Make the audience's experience much for fun and exciting with all these arrangements.
‍Publish Innovative Blog Posts
This is a quite brilliant step that can help you to have more engagement of audiences in your next event. Publishing new innovative blogs about your upcoming products or just a glimpse of the products can make attendees curious to know what the product is. Also on the other hand marketers will come to know about the important information of the event e.g. booth exhibitors, keynotes and sessions, Guest speakers, parties etc.
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Mobile App for the Event
Another great way to increase the engagement of the attendee in your event is an event app. This is the best feature that you can use to allow users to sign up in the app for the event with ease. In that app, you can include all the relevant content in rich media form, enable push notifications that will help the attendees to be updated that what is going on, social media integration for the event and much more.
‍Arrange a Great Host
A great host steals the show or an event. So never misjudge or underestimate the importance of a great host for your next big event. Be it a successful virtual or a hybrid event right host brings the best out of them for any event that takes place. A great host guides participants, speakers, VIPs etc from place A to B, will engage with them and provide the best possible experience for them.
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