First of all, congratulations on opening your Amazon store! You may have all the luck and good business needed to help your store grow and thrive. However, as is the case a lot of times, you may find yourself hitting a snag where you just are not getting as much traffic to your store as you once were. Luckily, there are several options for promoting your store and your products on Amazon. Hopefully one of these tactics will work for you.

External Vs. Internal Promotion

To start with, it is a good idea to think about whether you would like to do external promotions or internal promotions for your Amazon products. External promotions are when you promote your product outside of Amazon, put simply. This could include social media and backlinks, or it could include implementing SEO tactics in order to rank higher in search engines. Internal promotions are those that take place on Amazon and can be much more in-depth than external promotions, not to mention more confusing as well. Let’s take a look at different methods of promoting your products internally on Amazon.

Sponsored Product Ads

One of the most surefire ways to help your products move up on the list of search results is to invest in sponsored ads for your Amazon products. The best part of sponsored ads with Amazon is that you will only be responsible for paying for the number of clicks that come from your ads. This means that you are guaranteed to be paying for more visits to your product page, instead of just paying for the chance to have your product noticed more.

Improve Your Shipping Performance

If you look through some negative reviews on Amazon, a lot of them focus on customer service and shipping, which means that shipping is very important to your customers. Luckily, if you are having shipping issues, there are several ways to correct them. First, make sure you are consistently monitoring your shipping performance in Amazon Seller Central. This will be your first sign that you are having shipping issues with your customers; and knowing sooner will allow you to fix the issue sooner. Another option is to sign up for Fulfillment by Amazon (FBA). This program will basically allow you to hand over all shipping matters to the marketplace. Not only will this make your life easier, but it will also allow for the marketplace to take over the fulfillment of all of your orders, basically guaranteeing a great shipping experience for your customers.

Invest in an Amazon Marketing Agency

Last, but definitely not least, you have the option to invest in an Amazon marketing agency, such as UpCounting. We here at UpCounting are dedicated to offering our clients a worry-free solution to improving your presence and your visibility on Amazon. You will get your very own Amazon marketing consultant who will help you navigate the eat-or-be-eaten level of competition that you will find yourself in when it comes to running your Amazon store. Let us here at UpCounting help you make your marketplace dreams come true!