Twitter is one more social media marketing platform for a pay-per-click (SMM) marketing channel. This means that, you will be paying every time to someone who clicks on your ads seen on twitter just like facebook. You can basically spear awareness, Tweet Engagements, followers, website clicks and app installs with the help of twitter.
Depending on your goal, there are a number of different Twitter Ads strategies available.
1. Bidding
Normally, twitter Ads run in an auction. You will have to decide how much you will pay for a new follower or a click to your website. Alternatively, make use of automatic bidding.
2. Engagement vs. traffic- You should choose whether increasing engagement is more important than web traffic. Run campaigns to increase followers and drive traffic to your website.

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