If you are going to undertake a content marketing campaign, you need to know precisely what will stimulate growth and online engagement.

Text-based substance will always be an integral part of marketing, however, to be extremely different in the digital age, visual content must do an essential job in all of your endeavors.

When you consider that 65% of people are visual learners, 90% of the data that goes to the brain is visual and presentations with visual assistants are 43% more engaging, it bodes well to use content types with which people have an intrinsic mental reverberation. .

Here are 5 types of visual content that will take your marketing effort to another level.

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Images

When you divide a collection of text with a few compelling images, people are more willing to finish reading what you've written (as long as the images are high-quality and logically relevant).

Using original or self-made images is preferable as this includes a much desired individual touch to your campaign. High-quality, attractive images are often expensive to purchase or time-consuming to create.

Videos

Videos are extraordinarily valuable in showing common problems and, after that, showing the solution that your article can offer.

While there are significantly less expensive types of visual content accessible, an amazing video completes as an added influence on your campaign by showing you're prepared to go the extra mile for quality.

One study showed that including a video on a landing page increases conversions by 86%.

There are several types of videos that can improve your business; You might think of how-to videos, animated how-to videos, demos, or customer testimonials. Whatever your choice, it is essential that the recordings are consistent with the overall style and spirit of your brand.

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Memes

Making your own meme is an amazing method to inspire positive feelings and differentiate yourself from your competitors.

Right off the bat, you need to decide if memes are right for your niche and regardless of whether they will increase genuine engagement with your audience.

In the event that your brand resonates with a more youthful statistic, at that point, you have your answer! Another unique benefit of memes is that they allow you to make jokes about your industry or, in other words, make people laugh and build a community around your brand.

Presentations

Gone are the days when presentations were only used in boardrooms. Now you can share your presentations with everyone through sites like SlideShare.

SlideShare allows you to inform and communicate with your audience, no matter what device they are using. Presentations work in a similar way to infographics, with a heavy focus on design and color, which draws the reader to the texts.

In case your topic is too long to be appropriate for an infographic, a well-designed presentation will work well to keep people interested in your content.

Screenshot

With a screenshot, you can give your audience an inside tour of the items and services you offer.

This allows the audience a direct perspective of your services and features, and may even incorporate some marketing copy or user-generated content to increase your credibility.

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