The growing aging population and increasing self-care trends due to social media penetration are driving the United States beauty and personal care market.
According to TechSci Research report, “United States Beauty & Personal Care Market By Product Type (Personal Care and Beauty Care), By Distribution Channel (Specialty Stores, Departmental Stores, Hypermarket/Supermarket, E-Commerce, Drug Stores and Others (Exclusive Stores, Beauty Parlors/Salons, etc.) By Region, By Top 10 States, Competition Forecast & Opportunities, 2026”, the United States beauty and personal care market stood at USD80.43 billion in 2020 and is projected to reach USD106.61 billion by 2026 with a CAGR of 5.13% through 2026. Growth in the market can be attributed to rising awareness related to hygiene and personal health, growing working females, and evolution in the beauty industry.
With the rise of social media and advanced data analysis, brands can deliver increasingly relevant and targeted messages to consumers. At present, social media is the major driving factor for the beauty and personal care market since many brands are trying to contact consumers via social media. In addition, brands have started their own YouTube channels, Instagram accounts, and other social media apps to spread awareness among consumers related to beauty and personal care products. Social media has not only given broader market reach to brands but has also reinvented them.
Browse 14 market data Figures spread through 70 pages and an in-depth TOC on "United States Beauty and Personal Care Market"
The United States beauty and personal care market consists of the following segments, by product type, by distribution channel, by region, by top 10 states, and by company. In terms of product type, the United States beauty and personal care market is divided into personal care and beauty care. The personal care market is further segmented into skin care and hair care. Among them, the hair care segment is growing at the fastest rate due to the growing consumer focus towards hair styling and increasing use of hair care products due to hair loss.
Similarly, the beauty care market is further segmented into makeup & color cosmetics, beauty tools & accessories, nail care, and others (manicure & pedicure). Among them, beauty tools & accessories segment is growing at the fastest rate in the beauty care market due to the high penetration of makeup videos using beauty tools on social media and increasing self-care concept among women. In terms of distribution channels, the United States beauty and personal care market is divided into specialty stores, departmental stores, hypermarket/supermarket, e-commerce, drug stores and others.
Among them, the e-commerce channel is the fastest growing in the United States beauty and personal care market due to the wider presence of beauty and personal care products on the e-commerce platforms of various brands in the United States. Post COVID-19 pandemic, consumer shopping preferences have also shifted and may continue to shift in the future from traditional retail sales to e-commerce if the companies would not be successful in the expansion of distribution channels including e-commerce in that case companies would not be able to compete effectively.
In terms of region, the United States beauty and personal care market is divided into South, West, Midwest, and Northeast. Among these, the Northeast region of the United States is the fastest-growing due to the increasing influence of using beauty products from other states. Some of the major players operating in the United States beauty and personal care market are L’Oréal USA, Inc., Johnson & Johnson, Unilever USA, The Estée Lauder Companies Inc., L Brands, Inc. & Others.
To remain competitive in the market companies are continuously involved in new product development and launches, upgrading technology, mergers & acquisitions, involving a new strategic alliance. For example, L’Oréal has introduced a “smart” internet-connected hairbrush. This device assesses the users’ hair health and routine while they brush and give customized recommendations. The hairbrush has sensors that count strokes, assess whether the hair is dry or wet, and analyze the brushing force. It also has a microphone that listens to the sound of combing hair, to provide insights regarding manageability, fizziness, dryness, split ends, and breakage.
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“The beauty industry is highly competitive and can change due to changing consumer tastes and preferences and industry trends such as the expansion of digital channels, new trendy brands, and advances in technology. In the beauty industry, competition is based on various parameters including pricing, value, quality, product efficacy, packaging and brands, speed and quality of innovations and introduction of new products, promotional activities, in-store presence and visibility, brand recognition, distribution channels, advertising, editorial and adaptation of evolving technology.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“United States Beauty & Personal Care Market By Product Type (Personal Care and Beauty Care), By Distribution Channel (Specialty Stores, Departmental Stores, Hypermarket/Supermarket, E-Commerce, Drug Stores and Others (Exclusive Stores, Beauty Parlors/Salons, etc.) By Region, By Top 10 States, Competition Forecast & Opportunities, 2026” has evaluated the future growth potential of beauty and personal care market in the United States and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the United States beauty and personal care market.
BROWSE RELATED REPORTS:
Global Beauty and Personal Care Market By Product Type (Personal Care (Skin Care, Hair Care), Beauty Care (Makeup and Color Cosmetics, Beauty Tools and Accessories, Nail Care & Others)), By Distribution Channel (Departmental Stores/Grocery Retails, Specialty Store, E-Commerce, Pharmacies & Others (Institutional Stores, Expert Store, Salon)) By Region, Competition, Forecast and Opportunities, 2026
United States Hair Care Market By Type (Hair Spray, Conditioner, Shampoo, Hair Oil, Others), By Distribution Channel (Modern Trade, General Store, Specialty Stores, Online Sales Channel, Others), By Region, Forecast & Opportunities, 2026
United States Skin Care Market By Product Type (Face Care Vs Body Care), By Origin (Conventional & Organic), By Distribution Channel (Beauty Parlours/Salons, Multi Branded Retail Stores, Online Channels, Supermarkets/Hypermarkets, Exclusive Retail Stores & Others), By Region, Forecast & Opportunities, 2026
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