The U.S. beauty devices market is estimated to be valued at US$ 14 Bn in 2021, and is expected to expand at a CAGR of close to 18% from 2021 to 2031, to reach an estimated value of US$ 68 Bn by the end of the decade.

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The U.S. beauty devices market is witnessing significant growth due to rising in geriatric population, as these beauty devices help reverse skin aging. Moreover, increasing the prevalence of obesity resulting in cellulite accumulation and skin diseases, and harmful effects of ultraviolet radiation are also driving the market. However, there are various risks and complications associated with beauty devices such as bruising, swelling, and redness.

Furthermore, wide availability of easy-to-use beauty products inhibits the growth of the U.S. beauty devices market. The market expanded at an impressive CAGR of 14.8% over the past 5 years.

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In North America, increasing aging population and availability of advanced devices are driving the growth in demand for beauty devices in the market. In addition, in the U.S., there are around 750,000 beauty salons and spas. These beauty salons and spas have propelled the demand for beauty devices and personal care products in order to offer better services to their customers.

L’Oréal Group, Nu Skin Enterprises, Inc., Home Skinovations Ltd., PhotoMedex, Inc., TRIA Beauty, Inc., Koninklijke Philips N.V., Syneron Medical, Ltd., Cynosure, Inc., and Procter & Gamble Company are some of the major players in the U.S. market for beauty devices.

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