With Google capturing over 90% of all website searches it is crucial that a small business website rank well in Google. There are several search engine optimization experts that can help in optimizing a website. But if you can buy SEO services online then you can visit www.digitalmarketing1on1.com.

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Below are some of the beginner steps for optimizing a website for Google.

Keyword research

The absolute and most important step in a search engine optimization campaign is keyword research. If a person chooses keywords that are impossible to compete with or keywords that are used by unqualified traffic the SEO program will not be of much value.

Mapping keywords to the webpage

Once people have chosen the ideal keyword they will need to decide which page should be ranked for which keyword or keyword phrase. Every page on the website must focus on a different set of keywords and should be optimized individually.

Crafting title tags

Title tags of a web page are one of the most important aspects of on-page SEO. One must ensure to use a unique title tag for every page and place. The title tag is not only important for Google ranking but is also necessary for attracting organic traffic. Since the title will show up in the Google listing it needs to be competent enough to make web servers want to click through the website. 

Creating page headlines

Writing web page headlines is necessary for website optimization. Headlines must be enticing for the web visitor to read the rest of the content and should also convince search engines to provide a decent ranking. To satisfy Google the headline must be contained within an H1 tag and should contain the keyword and keyword phrase. Following the above-mentioned steps is necessary to keep up with the search engine optimization needs of a web page.

The above-discussed steps are an absolute must for an effective webpage optimization strategy. SEO experts make use of advanced tools for analyzing a business and its target market. It helps them in discovering key phrases and keywords that will make a website more visible on the search engines and improve your search engine rankings.