Vasai-based carton specialist Packeteer recently commissioned it's first ever brand new Bobstmachine, an Ambition 76 A1 folder gluer. The decade-old company is managed by the duo of Parag Ghelani and Chirag Bhalavat and operates from the Niddhi Complex in the Vasai suburb of north Mumbai. It prints and converts cartons and inserts primarily for the pharmaceutical industry.

“We received our very first brand new Bobst equipment, the Bobst Ambition 76 folder gluer, in late June. Being a small company, buying a brand new Bobst folder gluer was a big deal for us but we decided to go ahead with this, as we realized that productivity and efficiency in the converting department were of utmost importance. We were using locally made machines which had low productivity, and high running costs. By getting the Bobst Ambition we have increased productivity by 60 to 70%. This has opened up the bottleneck or constraint in the converting section to a large extent,” says Ghelani.

Bhalavat says that his earlier thinking was that there is no point in investing a large amount of capital in a folder gluer and the better option was to buy multiple locally made folder gluers, instead of one new machine from Bobst.

“Once we began operating the Ambition folder gluer, we realized our earlier thinking was flawed. At present, the one Bobst folder gluer is more productive than the two other locally made folder gluers. Also, the quality of the finished cartons is much better and the wastage and labor costs are significantly lower. The changeover time is also very quick. One lesson we have learned is that if you invest in world-class equipment and technology, the initial cost may be higher but the long terms benefits are significant. If we had invested in Bobst machinery earlier, we would have been in a much better position today,” Bhalavat says.

Packeteer operates a number of Heidelberg multicolor offset presses in its pressroom – a 6-color, a 5- color, two double-color, and a single-color press. It has two autoplaten die-cutting machines – a pre-owned Bobst and a Maxima. Apart from the newly installed Bobst Ambition, Packeteer has two Indian-made folder gluers. The company sources its offset plates from third-party trade suppliers.

The Bobst Ambition A1 folder gluer at Packeteer is capable of being run at 300 minutes a minute and is configured to run straight line cartons, crash lock bottom cartons, outer cartons, and sleeves and envelopes. The new Bobst folder gluer is processing about 600,000 cartons daily.

Expanding carton production for the food industry

Although pharmaceutical is the main revenue generating segment for the company, Packeteer is looking to expand its footprint into the food industry. Ghelani says that the food packaging sector has solid potential as the demand for paper-based packing in this industry is witnessing continuous growth.

“Yes, we are now looking beyond the pharma industry. Food packaging is something which we think will give a boost to our growth. Also, with the new Bobst Ambition in our converting section, we are confident we can manage bigger volumes,” Ghelani adds.

Cost pressure is a major headwind

Like most Indian companies in the printing and packaging industry, Packeteer is also facing major headwinds due to rising paper and paperboard prices. The cost of raw materials has spiked sharply in the last year, which is hitting the company’s bottom line.

“We are very bullish about the growth in the carton industry and the recovery from the pandemic lows is very sharp but the high raw material costs and the unpredictability of supplies is something which is hitting us hard. We have passed on some of the costs to the customers but cannot keep doing so as we might lose business to competitors. It is a precarious situation and we are hoping that input prices settle down soon,” Ghelani concludes.