65% of the total world population is now dependent on videos. People can consume a lot of information at one go with the help of explainer videos. The awareness stage promotes your products and services to create brand awareness among the audiences. A company is bound to receive views and shares on different social media platforms. You must be able to communicate with your audience when you are in the engagement stage. In the nurturing stage a marketing campaign releases into the market right before the purchase of goods and services. Product demos are shown using videos when you are in the purchase stage.
Source: https://www.acadecraft.com/accessibility/explainer-video/