Selling on the Walmart Marketplace: Benefits + Best Practices for Walmart Sellers

Walmart is one of the most recognizable companies in the world. In fact, it is the world's largest company by revenue .
Walmart, historically known for its brick-and-mortar stores, launched Walmart Marketplace in 2009. While most of their sales are still personal sales, Walmart.com has gained a lot of popularity in recent years, even though they compete with each other. with Amazon.Former Walmart Ecommerce CEO Mark Lohr said, "In today's world of e-commerce, two-day free shipping is the rate of the table." In December 2020, Walmart expanded its Walmart+ membership to include free next day shipping and two-day shipping regardless of cart value, removing the previous $35 minimum.

Walmart Marketplace is a great channel to expand and grow your online brand. From this article you will learn:

#Benefits of Selling on Walmart Marketplace
#How to get started step by step
#Walmart.com sales best practices

What is Walmart Marketplace?

Walmart Marketplace is an online platform that connects third-party sellers with buyers shopping on Walmart.com.
Many brands that act as a place to increase sales by building brand awareness and attracting more customers sell products on the Walmart Marketplace. In fact, over 5,000 merchants have joined the platform since the retail giant announced its partnership with Shopify last year.

What are the benefits of selling on the Walmart marketplace?

Online shoppers prefer online marketplaces as they can easily find a wide range of products in one place. By selling on the Walmart Marketplace, you gain exposure to your brand and products to more customers, as well as the opportunity to take advantage of Walmart's fast shipping and well maintenance walmart account management .Here is an overview of the benefits of selling on the Walmart marketplace.

Reach a wider audience

Omnichannel retail allows you to opt out of selling products only on your online store, and online marketplaces are a great place to reach a wide range of customers.Walmart is a household name with over 120 million monthly visitors to Walmart.com. By walmart listing products on the Walmart Marketplace, you can reach more customers, build brand awareness, and increase sales quickly.

Walmart's simple pricing structure

Walmart Marketplace has an easy-to-understand pricing structure that includes no setup fees, no monthly fees, and no transaction fees per order. You will need to pay a referral fee for each complete order. This is a simple fee that depends on the products and is usually 15% but depends on what you are selling.If you have all the required materials, the application process will only take you 10-15 minutes. You can then get permission to participate in the Walmart marketplace. With this simple pricing structure, getting started on Walmart.com is virtually risk-free.

Multiple delivery options

Walmart Marketplace offers its customers a variety of shipping options:
#Cost of delivery
#Standard Shipping
#expedited shipping
#Next day delivery
#Cargo delivery

Walmart Marketplace's templates and shipping options are fully customizable to match your brand. To meet customer expectations for fast last mile delivery, Walmart Marketplace offers a free two-day shipping program that delivers your groceries quickly in two days. In addition, your products will be marked on the website with tags and badges to signify fast delivery.Although membership is not required, the TwoDay Delivery program attracts more customers and lowers cart abandonment rates. Walmart recommends offering both standard and expedited shipping options to give customers a choice.

Selling on the Walmart Marketplace can boost sales if you have the right logistics strategy in place.

Selling on the Walmart marketplace is more than just a product showcase. In order to increase sales and attract customers, you need to develop a solid e-commerce logistics strategy.
To become a successful third-party seller on the Walmart Marketplace, you need to develop a multi-channel inventory management strategy that includes:

*Real-time inventory tracking by channel
*Reserve Forecasting
*Reporting and analytics tools

Another component of logistics is the process of order fulfillment in e-commerce: collecting and packing orders and preparing them for shipment. Merchants who don't want to deal with the fulfillment of orders on Walmart Marketplace can outsource them entirely.A third party logistics provider (3PL) can offer a full range of order fulfillment services, from warehousing to automated delivery.Note: ShipBob is an official Walmart 3PL partner and part of the Walmart TwoDay delivery program. ShipBob integrates with Walmart Marketplace to display badges with free 2-day shipping and fulfill 2-day orders for approved Walmart Marketplace sellers. (ShipBob also fulfills Walmart Marketplace orders outside of the TwoDay delivery program.)

How ShipBob connects to your Walmart store

Walmart integrates with ShipBob technology to make your order fulfillment process easy.You can use the power of the world's largest retailer and the most trusted logistics platform for e-commerce brands to market your products to millions of Walmart.com shoppers.With ShipBob, you can also quickly get approved for a Walmart TwoDay delivery. Once approved, get 2-day shipping with 100% coverage throughout the US.Boost Walmart.com conversions with two-day shipping badges in search results and listings to grab shoppers' attention.Shoppers filter products with 2-day shipping and see the 2-day shipping icon in their search results below the item's price.The Free 2-Day Shipping icon will automatically appear above the Add to Cart button for your products, and you can mention 2-Day Shipping in your product descriptions.You can connect your Walmart store to ShipBob in minutes, sync your inventory, and choose which fulfillment centers to ship inventory to. Once ShipBob receives your inventory and orders are placed on Walmart.com, they are automatically sent to ShipBob where they are collected, packaged and shipped.ShipBob has a network of fulfillment centers to ensure fast, affordable shipping for your customers.