Ways to Use Social Media to Improve All Aspects of Your Next Event
Here are a few ways you can use social media before, during, and after the event.
Before Your Event
Countdown Stories
Instagram allows you to post stories with a countdown ticker, this really helps to excite the attendees every time they see the story. This also provides a sense of urgency to take the steps required to attend the event.

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Hashtags
Using hashtags is a great marketing strategy. You can encourage your attendees to use your hashtag in their posts, this will increase the awareness of your event.

​​During Your Event
Live Videos
Live videos during your event are an excellent way to highlight the exhibitors, sponsors, and key features of your event. This way you can even post them in the gallery section of the event app, which will encourage attendees to download the event app.

Live Polling and Live Q&A
Live polls and Q&A during an event session will not only keep your attendees engaged but also help you to make on-the-fly choices and triage any situations as they arise.

After Your Event
Event Highlights
Promote everything that was greatly exciting during your event and it should be highlighted on your various social media accounts. This will not help make the attendees remember details about your event but also encourage other non-attendees to attend your next event.

Post Event Surveys
The data collected from your surveys will provide you with valuable information required for your future events. Here you can ask the attendees specific questions about all-over feedback. You can even use your event app for feedback.