Creating a custom metaverse for your brand/business offers several benefits over using existing metaverse platforms. It provides greater control over the design, features, and functionality of the virtual world, allowing for more tailored experiences that align with specific business goals or user needs. Additionally, a customized metaverse can be designed to integrate with existing systems or applications, enabling seamless data exchange and interoperability. By creating their own metaverse platform, brands/businesses can gain complete ownership over their data. Instead of generating profits for existing metaverse platforms, they can establish their own metaverse and retain full control. This empowers them to define and enforce their own set of rules within the metaverse.