A UX agency makes sure that the experienced related to a product or service is the best possible from any point of view. It defines the tools, processes and ways in which people interact with those items or information systems.

That is, UX refers to when, where, why and how an individual uses a product or service. So, it can be said that UX agencies take care of everything that affects the interaction or dialogue of a user with a company.

Currently, companies are aware of the importance of placing the customer at the center of their strategy and, therefore, UX professionals need to be able to align business objectives with their customers´ needs.


The keen interest in understanding problems deeper, and the curiosity to find out why and how to solve them are the main characteristics of a UX professional. He should be curious to know why and how related to every design decision that affects people's behavior.

UX design is a holistic profession that acquires knowledge of traditional graphic design, web design, digital marketing, e-commerce, advertising and behavioral psychology. To do this, the UX designer must know enough to make the user develop a comfortable, intuitive and memorable environment as much as possible.

A common mistake is to confuse a traditional graphic designer with a UX designer. Typically, UX develops its work in advance so that the designer can shape and color it, using the graphic identification of the site or entity that represents it.

To summarize, it could be said that developers are in charge of the technical part and the UX designers of the user experience. A good UX designer is one who understands all aspects of his business well, whether he specializes in one or two of them.

A well-experienced UX designer would be able to understand how digital architecture works to be able to guide the user through it, becoming a kind of digital tour guide for the user to never feel alone and easily know how to reach the place when he can accomplish its purpose.

Professional UX agencies have proven and effective methods for improving usability and providing a positive user experience that transforms into conversions. Improvements in usability and a positive user experience transform into conversions, which also implies an increase in your business revenue.

In many cases, companies make the mistake of allocating most of their digital strategy resources to acquisitions and loyalty-focused actions, regardless of whether conversion is a key factor in gaining meaning for other digital strategies. Here is where a great UX agency can help you.

Some key elements of a UX strategy are:

- User research to find out their behavior, their needs, their objectives and potential problems to achieve them.
- Propose concrete improvement actions based on the problems detected.
- Check the actual effectiveness of the suggested actions.
- Prioritize implementation of winning proposals.
- Analyze the evolution of implementation and reconsider new improvements based on the results.