It's fair to say that the age of digitisation changed a great deal about the processes of the music industry. A lot more about this below.

At present, understanding the music industry needs a holistic approach that takes into consideration the input of major players, the impact of social media, and the marketplace need for certain music categories. It is for these factors that individuals in the industry like Vincent Bolloré would tell you that the music business has actually altered significantly in the last couple of decades. In the olden days, radio appearances or track features were the only way a music artist could be brought to the spotlight, but these days, on account of the development of online platforms, artists now have other mediums through which they can advertise their work. Whether they're global super stars or promising regional artists, any artist can now upload their tracks on these platforms-- and most of them are at zero cost. This gives artists the flexibility to compose their own lyrics and edit tracks with no pressure or modification from a third party.

You may have observed in concerts or in public events that renowned musicians are constantly surrounded by a management team that is always in close communication with them. This is simply because navigating and arranging the corporate side of production and promotion takes a lot of work and thorough music industry knowledge. From setting up a touring schedule and reserving places and accommodation, to negotiating marketing and sponsorship offers, music management specialists take care of every small detail that relates to the artist. Popular figures in the market like Paul Rosenberg might also agree that these unsung heroes do all the heavy lifting so that the artist can simply concentrate on writing and production. Their function also consists of protecting the musician from any physical or reputational threats so they are needed to stay on top of all significant news or trends that connects to the artist in addition to set up trustworthy security detail when touring.

In an age where access to expert tools and advertising media has never ever been simpler, some people often question the significance of record labels to the success of music artists. Even though individuals can easily build an effective career nowadays without being signed with a label, there are still lots of advantages to being managed by and associated with a significant label. For instance, thanks to their connections and knowledge of the industry, professionals like Rob Stringer can get you time in first-rate music studios where you can record your songs in the best conditions, as you would be supported by leading in-house sound specialists. Beyond technical benefits, being signed with a top record label can certainly help you perfect your PR, as they typically partner with PR companies who know precisely how to give you optimal direct exposure and get ahead of any reputational concerns that might develop.