A trade fair (trade show, trade exhibition, or expo) is an exhibition held to allow companies in a specific industry to showcase and demonstrate their latest products and services, as well as study the activities of competitors and examine recent market trends and opportunities.

Trade fairs are time- and (often) sector-defined marketing events at which the fundamental products and innovations of an industry or sector are displayed by a variety of companies known as exhibitors and are aimed at interested buyers and industry participants- the visitors. These trade shows are typically organized by the government, chambers of commerce, industry associations, or specialized exhibition companies....read more