Social Customer Relationship Management or social CRM is one of the effective and advanced ways for businesses to interact with customers through various social media platforms like LinkedIn and Facebook. Social Customer Relationship Management integrates social media portals with a customer relationship managemb ent (CRM) system to offer intelligent insight into customer interactions with a brand, and to enhance the quality of customer engagement. In a nutshell, social media CRM software is a unique method that can be used by businesses to establish customer relationships by using various tools on social network platforms.
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