Are you thinking of hiring a professional advertising agency to help boost your eCommerce store’s performance and potentially get more sales? This is a smart choice, but you might be a bit confused as to what specific services an agency such as this would provide.

The benefits of involving an eCommerce advertising agency in your marketing strategy are numerous, and while there is some difference between what services are available depending on the kind of agency you choose, there are a few important areas that are a must if you want to see results.

The Most Important eCommerce Marketing Services
When looking for advertising services for your store, you don’t want to get lost in all of the different options that are out there. Some are a waste of time while others are better suited once you have an established foundation.

Rather than waste time and money on impractical advertising methods, you will want to focus on a handful of the most effective services for eCommerce stores, which will help give your business the boost you’re looking for.

eCommerce SEO Services
The most important service that an eCommerce advertising agency will provide is comprehensive SEO services for online businesses. You may not have even thought that search engine optimization falls under the category of “advertising” per se, but the fact is that if you want to get your business recognized and get more traffic and sales, SEO needs to be at the heart of your marketing strategy.

The agency that you select should be able to build you a smart, customized SEO plan based on industry keywords and your specific niche and business goals. A properly managed SEO campaign will help improve your rank in Google and will help more users become familiar with your brand. It’s the perfect way to begin positioning your business and brand as an authority, while also generating more organic traffic in the process.

eCommerce PPC Services
Pay-per-click advertising for eCommerce is still huge, and if properly managed, can help your online store bring in a ton of traffic and sales. Any decent marketing agency will be able to help get your PPC efforts off the ground with a well-rounded strategy based on a proven system. They should also be able to provide these services on a number of different platforms, such as Google, Bing, Facebook, and Amazon.

When looking for the ideal eCommerce advertising agency, you want to make sure that they are eCommerce-focused. This way you know that you will be working with specialists that know exactly how to market products versus services, and will be able to manage your campaigns accordingly, for the best possible results.

Social Media Marketing for eCommerce
The other main area of advertising that your agency should focus on is social media. Certain platforms such as Facebook and Pinterest offer lucrative opportunities, if handled properly that is. You want to select an agency that is knowledgeable about social media, so that you will be able to leverage these platforms for additional traffic and sales.

Not all agencies specialize in these three important areas of eCommerce advertising. Even fewer are actually eCommerce-based in their approach, meaning that they work exclusively with online stores. Whether you are looking to improve your conversion optimization or your brand image, you need a veteran marketing agency that has a team that can put together a full-scale strategy for you, and then act on it with precision.

That team is 1Digital®. They are gurus when it comes to eCommerce advertising, and will know exactly how to address your unique business needs. If you are currently searching for an eCommerce advertising agency in order to get to the next level in terms of online success, 1Digital® is the team you need by your side.