Split testing has long DNA Scalper Review been known to be one of the most important aspects of creating a highly converting sales page that makes you an astronomical ROI, letting you make lots of money from your advertising investment. The more you split test, the better your conversions will get. But when doing split testing, what exactly should you focus on?

First of all,it's important only test one thing at a time. You never know how variables will interact with each other. Remember, you are dealing with human emotions and their effect on human responses, so it can get really complicated. Try to make it as simple as possible.

Also, you'll need to keep a complete record of everything you've tested. This can help you go back and look at possible combinations later on. For example, if you've decided that things like headers, footers, and sidebars don't do anything except reduce your conversions, you can leave them out completely.

On the other hand, if certain fonts work best in tangent with certain color schemes, you'll only be able to figure this out after doing several impendent tests that prove each one of these individually. So long as you keep a record of what you do, it's easy to go back and play around with various variables.

So what should you test? Basic things like fonts, headers, sidebars and footers are important. Generally speaking, the more things that can distract your reader, the less your conversions are likely to be. But this is far from a hard and fast rule. For example, if you've got a side bar that's filled up with testimonials, or other forms of social proof, this can actually help conversions.

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