Packaging boxes make the first point of interaction between a brand and a potential consumer. This is why brand owners tend to invest generously in printed boxes, for they highly influence purchase decisions.
Retail packaging of products usually convey a story about a given brand and its specifications. Often, we see retail packaging company boxes printed with product messages like specific instructions, benefits of the given product, promotional offers etcetera.
Designing and printing company boxes for your products are as important as any other aspect of your business strategy. No matter how many trials and testers you provide your customers with, people perfume packaging like to read what the labels and boxes say about a given cosmetic. Before you rush for box printing, you must consider some aspects of designing them from your buyers' point of view.
The first thing you need to do is to jot down the information you must mention on your cosmetics boxes. Put yourself in your buyers' shoes and estimate what information you would like to know before making a choice in cosmetics. Mostly, people care to read the functions and benefits of cosmetics, their constituent ingredients, how-to-use instructions, and manufacturing and expiry dates. Many cosmetics - particularly skin and hair products - come in multiple varieties specifically designed for particular skin and hair type. This is the most sought after information, for people like to buy cosmetics catering to their precise needs. You must have seen cosmetics boxes printed with expressions like 'for dry skin' or 'oil-free' in bold letters to garner customers. Make sure your company boxes dispatch all the necessary information that might interest a potential customer. If your products have any such quality or feature that can differentiate them from ordinary range of products, do not forget to mention it on your cosmetics boxes. For example, if you manufacture purely herbal or organic products, it's your strength and your packaging boxes must reflect it.
Once being done with the information, focusing on designs and motifs can beautify your packaging boxes. Here you need to consider the latest trends being followed by famous international cosmetics brands. Not that you cannot leap out of those trends, yet knowing them is important before designing your own cosmetics boxes. Animal prints are highly common on cosmetics packaging these days. Many renowned cosmetics brands are featuring graphic or tactile animal prints on their primary and secondary packaging. For example, pink snakeskin is featured on the secondary packaging of Jimmy Choo's Eau de perfume. Similarly, Victoria's Secret's Pink All My Heart shows a beautiful black, white and pink leopard print on its packaging. Another very common trend in cosmetics boxes comprises of food inspired visuals. Many cosmetics brands feature food items like fruits, milk, honey, eggs and olive oil on their cosmetics boxes to give the impression of natural ingredients. Cucina beauty companies use a variety of food illustrations on their company boxes. Many other companies like Bath & Body Works and Korean Skin care line feature food and kitchen ingredients on their retail packaging. Many companies use ornamental patterns resembling home décor wall papers for their cosmetics packaging boxes. Cultural and vintage patterns are more common among this category. Examples include Charlotte Ronson Summer Always and Fresh's Mangosteen soap among several others. Artistic and sculptural touch is also popular in cosmetics boxes. These patterns, however, are more common among perfumes and fragrances. Justin Bieber's Girlfriend's fragrance and Marc Jacob's Dot make perfect examples of artistic cosmetics packaging. Beautiful patterns printed on product custom shape boxes can make people turn heads and make purchases.
Besides themes and designs, one major point that you must consider before going for box printing is sustainability. These days, people around the world are highly aware of the environmental hazards that many packaging materials cause, which is why, companies are eager to consider the element of social responsibility while selecting the appropriate material for their company boxes. Many environment friendly and biodegradable materials are used for retail packaging, which not only serves to protect the environment, but also make a great impression on highly aware customers.
Since each gift is chosen with some care by the gift giver, likewise the choice of a gift bag should also reflect the care which is taken in the presentation. By now you have probably seen how cellophane gift bags can be used in lieu of gift wraps in some cases, and how they can house a variety of different gifts. While you can choose any old bag or when it comes to giving a gift you should look for a bag which is suitable for the item that you are presenting. For instance if you are sending a basket of fruits you would want your gift to be seen and appreciated, which will depend on the recipient being able to see what is within the basket.
Here the use of these bags will be useful as the fruits within the basket are not only visible but they are also kept in a fresh condition due to the cellophane not allowing the outside moisture into the basket. Also as the items in the basket can be seen to be of the perishable nature and easily damaged the mode of delivery will take this into account and make sure that the gift is given well before anything can happen to or spoil the fruit basket.
Another use that people have for cellophane gift bags is the storage of bows, small ribbon roses, ribbon tassels any other such items which are needed for wrapping gifts. As these items can be many and sometimes get lost in transport if they are not grouped together the use of one of these bags can help store keepers and customers alike keep track of these tiny accessories. Speaking of gift items you will sometimes find that fragrant potpourri is also stored in these transparent bags.
While you are thinking of the many uses that you will be able to put these bags to, you may also want to think about the appearance of the bag you are planning on buying. While you can choose a plain looking cello gift bag, with such a wide range of different patterns, colours and sizes available you will want to look around to see your choices. The range of various cellophane gift bags which can be purchased both from the retail stores and through the internet also include gift bags which shimmer with a pearly translucent look to them.
On the other hand you may be able to find ones that have a flat piece of cardboard placed on the bottom, with the sides of the bag gently curving upwards into a decorative ball shape so that you can place chocolates or a bottle of fragrant perfume or men's cologne into this gift bag.
So you see with the right choice of gift bags you can be assured that your gift will be appreciated. While you may not want your gift to be taken lightly the various designs and patterns that you can look for in choosing cellophane gift bags will make sure that your sincerity is noted and appreciated.