In the past few years, social media has become an integral part of our everyday lives. Social media has grown from a tool to stay in touch with friends and family to a channel for businesses and brands to connect with their target audience. The rapid development of social media has led to the emergence and evolution of numerous trends. Therefore, a business's ability to maintain its competitive edge depends on adjusting to these new and upcoming trends.

Upcoming big trends in social media

Brands will adopt AR and VR
In 2022, brands are trying to offer exciting user experiences through Augmented Reality and Virtual Reality. Many e-commerce firms use AR technology to provide users with a virtual shopping experience before they buy. As a result, consumers can take their time to think about their purchases before they buy. Snapchat, Instagram, and Facebook all feature hundreds of different filters that users can use when creating images, videos, or updating profile pictures with logos and mascots.

More Focus on Video
Video remains a key factor! When communities were forced apart, we all turned to video platforms to make the connections we needed to survive. To activate people and places in new ways, contemporary brands need to create content that engages them. Clarify your purpose, engage with your audience, and engage in a genuine, shareable, and accurate dialogue.

More Focus on Corporate Activism
In 2022, corporate activism will remain high. Brands that are open about their values are more likely to appeal to young consumers. As the year progresses, more businesses - big and small - will allow their social media Gold Coast users to know their political or social stances through social media platforms. However, this can also unite and reconcile customers and alienate some.

Brands to Continue Investing in Influencer Marketing
Influencer marketing remains predominant in 2022 and will remain so in the future. Brands and influencers will, however, collaborate differently in the future. Now, brands and social media Gold Coast influencers work together on a series of promotional posts and not just one. Influencers will promote their content as well on social media.

Increased local targeting
The trend of local targeting has increased in 2022 and will continue in the coming years. In addition, brands are using geotagging to reach their target consumers on social media. Instagram already allows users to discover local brands' posts and stories. Furthermore, businesses can target audiences based on IP addresses through Facebook, Twitter, and Instagram.

Increased User-Generated Content
Social media users generate content called user-generated content. Social media proves the quality of brands' products or services with UGC. User-generated content is widely embraced as branded content by many brands. Brands benefit from it in two ways. UGC allows them to cut down on branded content marketing budgets and make their customers feel valued.

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