It takes a lot of effort to create a marketing campaign. A well-thought-out campaign takes time and money from concept to implementation. So, once you've accumulated all of your possessions, how can you maximize their value? You can maximize your effect and reach more people with minimum creative lift by repurposing current materials for multiple contexts and campaigns. Some firms are doing just that with video advertising, reducing material from larger pieces into six-second bumper advertisements, which are a great way to increase brand reach and frequency.
In order to breathe new life into existing assets
To ensure consistency across a campaign, few companies used to generate bumpers manually based on a longer-form ad. However, it was able to save time and money by utilising Bumper Machine, a machine learning-powered technology that generates six-second bumper commercials from a longer ad.

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