Why Do You Need a Custom Tap Handle for Your Brand?

Tap handles are one of the most important components of your bar or restaurant. They help you communicate a consistent brand image to customers and increase your sales. Not only do custom Beer Tap Handles Australia promote better brand recognition, but they also make great impulse purchases on their own!

Improved Brand Identity:

Branding is a key component of any successful business. It helps you stand out and creates an emotional connection with your customers, which can improve their loyalty to your brand. Your company's logo, colours, fonts and messaging are all part of your brand identity—and the place where they come together is often on custom tap handles that are used in bars or restaurants across the country.

When you order custom tap handles from us at Taps & Things Inc., we'll help design them so that they reflect everything about your brand—from its distinctive colour scheme to its unique logo design and tagline. We'll also make sure that every detail, down to the shape of each letter (or word), aligns perfectly with what you have already established as part of your visual identity.

Impulse Purchases: 

As you likely know, tap handles are one of the best ways to get people to try your beer. They serve as both a fun novelty for customers and a constant reminder of what's on tap. Remember how we talked about how many people are drinking less but spending more when they do? Taps are an easy way to entice patrons into trying something new or splurging on an expensive craft beer.

Beer Tap Handles Australia

A great custom Beer Tap Handles Australia also serves as a subtle advertisement for your brand, reminding customers where they've seen that design before—and bringing them back in future visits!

Competitive Differentiation: 

Custom tap handles are a great way to differentiate yourself from your competition. By creating a custom tap handle for your brand, you can help customers understand what makes your product unique and why it's worth trying over others. A custom tap handle is also a great way to stand out from other brands when it comes to impulse purchases; with so many drinks on the market today, having an eye-catching design can ensure that people will be more likely to choose yours over another drink they might get confused by later on in their night. By using your own logo or artwork along with the name of your beverage (or even just “beer”), customers can quickly learn what they're drinking without needing any extra knowledge about brewing processes or alcohol content levels—which means less time spent looking at labels and more time enjoying themselves!

Custom Tap Handles Are Cost-Effective

It's true! A custom tap handle is much cheaper than a new tap system.

Custom tap handles can be used on existing systems, saving you time and money while adding the personal touch of your brand to your establishment. The same holds true if you are looking at purchasing a new system in the near future. Instead of spending thousands on an entirely new tap system, invest in custom tap handles that will look just as good today as they will when it comes time for an upgrade.


In conclusion, custom Beer Tap Handles Australia are an excellent way for your brand to stand out and increase sales. They can also be used to show off the unique characteristics of your product or service, so customers will know what type of experience they will get from interacting with it. You may even want to consider using custom tap handles as giveaways at events like trade shows or conferences!


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