Have you ever seen a company ad on Facebook? Or gotten a promotional email? You have just witnessed Digital Marketing. Digital Marketing at its core is advertising through electronic mediums such as social media, emails and websites to capture a wider group of audience.
We as a forward moving society are constantly going online and to this day, the number of people accessing the net and social media is increasing every day, and it is easy to capture people’s attention. Wherever we go, people are constantly on their phones and on social media. Be it the metro, a coffee shop, even waiting at the doctor’s office, people are constantly on their phones, going through social media, playing a game. The biggest way to capture an audience or market is through digital advertising.
The types of Digital Marketing
There are many types of digital marketing. From Search engine marketing to email marketing, in today’s day and age, there are many ways to digital market your company or product. The first and most popular one is Social media marketing. This is when companies advertise through social media by using instagram stories, paying social media influencers to promote their products and companies, by paying for advertising on people’s “time lines”.
Another way is through Email marketing. Almost everyone who has a social media has an email account. People’s emails are their main hubs for everything from their bills to social media updates. Companies can easily send out promotional emails to a wider group of people as people who read their email on a daily basis and it catches their attention. Emails can also be used to create new relationships as people can often email the companies who send out promotional emails back with enquires and questions and to seek more information.
Challenges of Digital Marketing
One of the biggest challenges of Digital Marketing is creating a strategy or plan for advertising. While it is easy and convenient to market products and businesses online, companies often have to be careful to advertise the right and relevant information and the relevant pages. They also need to avoid spamming. Spamming is when companies repeatedly send out emails in a small amount of time, this can often be considered annoying and impractical as it just takes up people’s social media.
Companies without digital marketing are often left out. They might not have a clear direction on how to advertise or they might lose a larger group as they don’t have a social media presence online. It is hard to start your presence as companies will need followers and advertising online to get bigger. Another issue is companies might not know their online audience or how to start advertising and which method is the most relevant to their company. Companies might not know how to implement or put their plan into “action” or implement it well to reach a wider audience.
A small but overlooked problem is design. A lot of small companies overlook the fact that their websites and advertising should be well designed as it has to capture an audience’s attention and look formal and pleasing to the eye. A bad design would put potential customers off as they might have negative opinion about the company
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If you are starting a new business of your own, or simply working for a company that wants to get into digital marketing. Digital marketing is one of the most important and growing forms of advertising, and it is the way to capture a much wider market. The best Digital Marketing course in Bangalore helps all kinds of people from students to working professions get into Digital Marketing and increase their audience and customer base.