Purchase intent helps you make efficient decisions across other areas of your business. For example, if you have a rough estimate of whether and how much your customers are willing to buy in the immediate to near future, you’ll be able to predict your inventory, minimize waste and optimize costs by understanding purchase intent.

Consumer intent is one of the most powerful tools you have for understanding your customers. It’s far more revealing than demographic factors such as your audience’s age or gender and can help you build a far more complete picture of your customer.

Understanding intent is essentially a question of understanding why a person is motivated to act in a particular way at a particular time – and how your brand can be part of it.

Purchase intent, also known as buyer intent, describes the extent to which customers are willing and inclined to buy a product or service from you within a certain period of time, typically over the next 6 or 12 months.

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