There are more stock footage video clips than ever before but that doesn't mean there is consistent quality with each stock footage clip you search for. There is a vast array of options and choices when hunting for the perfect stock footage clip to use in a video, advertising or PowerPoint presentation project. Searching for a stock footage clip that fits the bill in terms of subject matter and quality of execution can often times be tedious and frustrating. Below is a list of ten tips for picking a great stock footage clip for your next project.

Motion is another important element to carefully look at when reviewing and selecting stock footage clips for your projects. Motion can include both camera movement as well as movement of subject. Typically the most dynamic and enticing motion happens when the camera is moving in some way. A moving camera during a shot adds drama, power and impact creating a high level of cinematic production quality. There are a variety of camera movement techniques including using a dolly, jib arm, crane, tripod or many other specialty equipment devices that can create beautifully crafted movement during a shot. Look for stock footage clips that have distinct movement to give your project an added level of craft and production value. Digital Film Restoration Services

If you're searching for a stock footage clip that includes talent, then it's key that the performance of the talent is believable in the clip. Stock footage clips that include talent have received a reputation over the years of looking "staged" and less than real another key element to selecting a great stock footage clip is the believability of the performance of talent within a clip. There is a lot of stock footage in the marketplace that features bad performances and over acting of talent. Be selective when choosing a stock footage clip and weed out talent and performances that look staged.

The location or locations featured in a stock footage clip has a big influence on the quality of the clip. A visual and relevant location has as much impact on the shot as composition, camera movement and lighting. A good location influences the overall emotional tenor of a shot as well as providing context for the subject matter, whether it is a high concept clip or a more realistic one. Locations during shooting are enhanced with good art direction, props, lighting, composition, talent and camera operation; however the foundation for a quality stock shot starts with a solid location. Film Digitisation Services

With so many camera acquisition formats on the market today, there are a countless number of delivery resolutions and formats for stock footage clips (i.e., 1080i, 1080p, HD, 720p, SD, PAL, etc...). It can be overwhelming for sure. Be sure you research and understand what the final resolution of your project is before final delivery of your project. Talking to your video editor and technical team upfront before researching and searching for stock footage is a key step not to be overlooked.

Compression is an important consideration when ordering and/or downloading the stock footage clip(s) that you choose for your project. Different companies offer a variety of compression codecs when delivering files and masters to you after you've ordered. If choosing to have digital files delivered to you be sure you understand the type of codec and compression that will be used within the stock clip you've ordered. Some companies deliver stock footage clips without any compression and others deliver clips with a considerable amount of compression. Knowing the codec and compression of your clips before ordering is an important consideration to remember to be sure you're getting the quality you need for your project.

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