THE COMPANY IS TECHNOLOGY DRIVEN

The one element at the core of Maui Jim’s sunglasses phenomenal success is technology. The Maui Jim brand is synonymous with superior lens technology and it is often regarded as the category trailblazer in sunshades.

Operating as a lifestyle brand, Maui Jim delivers styles that can be worn by anyone, anywhere, with a 100% polarized, gender-neutral collection that spans 150+ styles and more than 600 (SKUs) pieces. Maui Jim comfortably caters to all ages, and develops styles in every segment from fashion to sports. The brand’s fastest growing consumer is aged from 18-34 and they are developing marketing initiatives to maximize their impact and exposure within this age bracket.
Maui Jim’s goal is and always has been to deliver the world’s best spectacles, full of detail color, and clarity.

In order to achieve this, Maui Jim uses the most efficient and most expensive polarizing film to remove 99.9% of harsh light, 95% of HEV (blue light), and 100% of harmful UV. As a matter of fact, The Maui Jim brand is one of just three brands that the Skin Cancer Foundation has recommended as an effective UV filter for the skin and eyes.

Some other competitive advantages Maui Jim has are their patented lens technology and rare earth elements used to enhance natural light (instead of dimming it), increase contrast and depth perception, and bring colors to life (richer, brighter and more vibrant). Also, they have some best-in-class lens treatments such as anti-scratch, anti-reflective, oleophobic and hydrophobic coatings, and patented lens materials for unrivalled lucidity.

TOPNOTCH SERVICE

Maui Jim’s sunglasses aloha spirit is a central pillar and philosophy embodied throughout the company. Spectacle repairs are turned around in less than 3 days and at times at no cost. Their dedicated customer service personnel (as opposed to answering machines) always answer the phones and are authorized to deal directly with all stakeholders. In terms of stock management, the company offers the trade an open returns and exchange policy’. Their emails to customers start with ‘Aloha’ and end with ‘Mahalo’, which means thank you. All of these phenomenal services contribute to the success of Maui Jim’s sunglasses.