tech giant Google launched a platform in Australia offering paid news, concluding a content deal with publishers to show Canberra's proposed law to enforce payments. Which is the first time in the world is not necessary It previously launched exclusively in Brazil and Germany, the News Showcase platform was originally scheduled to launch in June, but Google-owned Alphabet Inc delayed plans when Canberra moved to make it a legal requirement for Google and Facebook to pay. Money to the Australian media company for content which is unprecedented anywhere in the world.

The technology slotxo company, which was still lobbying the Australian government in private meetings, previously said the law was "not valid" and would force it to be withdrawn from the country entirely if it was taken.With the legislation passed ahead of a parliamentary hearing, the news showcase's launch in Australia on Friday will allow seven domestic merchants, including the Canberra Times, to use their content.

Financial details of the content deal were not released, and Australian Community Media publisher Canberra Times did not immediately respond to a request for comment.
Google said on Friday in a statement it looked forward to reaching deals with more Australian publishers, whose position was driven by Canberra's aggressive push back to Facebook and Google.This is an alternative to the Australian Government model," said Derek Wilding, a professor at the Center for Media Transition at the University of Technology Sydney.

What remains to be seen is if the major publishers are signing up for the product," Wilding said.Reuters last month said it signed a deal with Google to become the first global news provider of the Google News Showcase, owned by news and information provider Thomson Reuters Corp.Google declined to add further comment when contacted by Reuters.Last month, Google and the French publisher lobby agreed to use the licensing framework for technology companies to pay publishers for online content, the first for Europe.

Under Canberra's proposed law, Google and Facebook are required to pay publishers and broadcasters in Australia for content included in search results or news feeds. If they do not complete their deal with the publisher, the government appointed arbitrator will decide the price. While Google's public stance on leaving the country remains steady, Australia's Treasurer Josh Frydenberg said Google's approach has been "constructive" in recent days during private meetings.The Prime Minister (Scott Morrison) and myself and (Communications Minister) Paul Fletcher had a constructive conversation with the Google chief yesterday, ”Frydenberg told reporters in Melbourne on Friday.