In price wind blow, all the "grass under the" all one-sided, drinks is no exception. Since early this month the Coca-Cola company announced that its minute maid products such as price after 4-6% pepsi-cola, wahaha, huiyuan juice brand such as beverage enterprises, many have also successively released price signal.

Multiple brands rises ex-worksRecently, keen consumers are beginning to pay attention to, some places part of large chain stores suddenly raised the Pepsi its 2.5 litres pepsi-cola, grape-flavored minolta, QiXi retail price, such as 2.5 litres pepsi-cola, grape-flavored minolta from $4.50 rise to 5.5 yuan, QiXi rose in 0.5 yuan.According to the beverage wholesalers said that at present 600 ml outfit, 24 bottles in a box of Pepsi, factory-gate prices by 53.8 yuan rise to 54.36 yuan, 1.25 rise outfit, 12 bottles in  jingxi China Bottom Loading Water Dispensers Factory a box of pepsi-cola, from 49.8 yuan rise to 50.28 yuan.Reports, the Coca-Cola company 2011 will improve minute maid products such as price, or between 4% - 6% between. 

While occupied domestic pure fruit juice beverage market share first huiyuan, ready to recently will orange juice and juice of 3 cultivars price adjustment, raised by 10%.Reporters from the supermarket has also learns, tingyi its ice tea, green tea, fruit juice and mineral water, etc have been raised the producer price also. But the weeklong rise very small, a box of drinks (including tea drinks and mineral water), the producer price increases 0.5 yuan - 1 yuan.

But first, is the rise atop epicycle wahaha companies star flagship product "nutrition fast line". "Nutrition fast line" previously raised ex-works, each box (500 ml/bottle, 15 bottled) about rose 3 yuan. "Previously wahaha 'nutrition express line' price is 3.5 RMB/bottle, unceasingly rises up a little bit, such as New Year be restocked may retail price rises to 450 yuan/bottle, or 5 yuan/bottle." Guangzhou sea bead area a ShiDuoDian boss said.It is reported, wahaha companies "cool crooked", "YouYou milk tea", "AD calcium milk" products will also raise price, the company said amplitude is less than 5%.

 Including whole account for wahaha sales creamer, this factory 7 percent after further reflected in ascension, wahaha containing isomaltooligosaccharide on a terminal retail will rise by 10%.Promotion as last year gave forceMany supermarkets work personnel discloses, New Year's day after receiving part, was the verbally notify beverage enterprises, beverage factory in around the Spring Festival in us-terms may adjust, because spot sales of beverage, so much for stock pricing will not immediately showed in the end products.Part of the product has no weeklong business, but "bright rise dark promote". 

Carrefour promotion personnel introduces, this month drink indeed part, but many price adjustment in brand also take turns making sales promotion, price changes very frequent. "Some just what goes up and down doing promotions."However, the reporter discovers this beverage products before Spring Festival promotion activity not usual order to force. With some brand 2.5 litres of carbonated drinks, for example, last year after New Year's day, this drink four taste also promotions, price to 4.9 yuan/bottle, this year is only one apple taste drink in the promotion, each promotion price for 5.2 yuan, a year-on-year, while the other high 0.3 yuan three flavors of price of product is 580 yuan/bottle."Drink factory revalued factory-gate prices is actually eat retailers profit." A staff says that because of year-end year-end sales pressure big, competition is intense, supermarkets and stores are feel hesitate at this time in price, be afraid influence sales, if the manufacturer the price hike, terminal will lose their own profits.