New lawn care companies are constantly writing me and asking how they are able to gain new clients. When responding to these questions, I like to give specific examples a lawn care business owner could do today or tomorrow to greatly help them achieve their goals. This is a specific exemplory case of how one lawn care business owner marketed his business and gained over 50 new lawn care customers in under 5 months.

Recently on our lawn care business forum, a new member Egreen wrote and said "That is my first season running a business. Last winter I called several businesses ex. gasoline stations,7-11 small shopping centers in my own area and explained to the manager that I had not been trying to sell them anything. I told them I was considering a lawn care business and was taking a survey about their current lawn care company. This allowed me to build a rapport with the business enterprise owner. I asked who serviced their house, how often, just how much they charged and if these were happy with the service provided. Before hanging up I told them if I considered opening shop I'd call them and let them know how it was going.

These phone calls allowed me to gather plenty of information from them that they may not have told me otherwise. When I did so open shop I called each one of these back and explained to them who I was and that I could service their lawn and property. I could also solve the problems that they had with their current lawn care provider and I possibly could save them several dollars. I landed 11 out of 12 commercial accounts!"

Now any lawn care business proprietor that has been around for some seasons knows the return they will make on many marketing strategies. For example fainting lawn care service flyers in town may help you obtain a 2-3 3 % response. But can you imagine landing 11 out of 12 accounts you targeted? That is an amazing response!

We asked Egreen further detailed questions to essentially hammer down the steps in his successful lawn care marketing process. He responded by saying "When I called the clients, I simply took a spiral notebook and took notes. Everyone felt absolve to tell me the majority of things because I told them in advance I wasn't Lawn Care Serviceselling them anything. The most typical complaints I heard were that the final lawn care company didn't execute a good enough job trimming."

Now that is very insightful information, but I immediately thought despite having this information, it would be difficult to land these commercial lawn care account because I was certain there will be lawn care contracts involved that wouldn't be up for renewal until the end of the entire year. To my surprise, after talking further with Egreen he said "The lawn care contracts allowed 1 month written notice to cancel. That has been fine with me because I had to get ready myself anyway. When I was ready to present my estimate, I could beat the competition's price by way of a few dollars but I had the information that they told me during the past ex. Bad job trimming. This allowed me to go into detail about how well I trim every area. I learned never to sell price but sell the standard of work."

Now once these accounts were landed, what was the chance Egreen and his lawn care business would fall into the same trap the prior lawn care companies did. The trap being a lack of communication. There is a disconnect between what the customer wanted and what the lawn care company was providing. So I then asked Egreen if he was handling his communication with his new clients differently compared to the previous lawn company. He responded by saying "I call my residential and commercial accounts about monthly and ask them how exactly we are doing. I explain that I'd rather have them tell me if I'm doing something wrong (it doesn't matter how small the issue) than not need a happy customer. I feel this personal touch is better. That is my first year in ecommerce, I started about five months ago and I have 53 residential and small commercial accounts. The biggest lesson I think would be to make them feel that they will have a friend available. They will hopefully be a little more loyal. I really do get word of mouth calls also. I also walk door to door and tell the customer I was in the area giving an estimate to a neighbor and since I was in the neighborhood I wanted to avoid by. I mention what I really do and point something out as an unedged sidewalk and explain the clean look of an edge job."

Business Name: The Ethos Group
Business Address:
1)New Port Richey 34653 Florida
2)Tampa 33623 Florida
3)St. Petersburg 33716 Florida
4)Sun City Center 33573 Florida
5)Ocala 34475 Florida
Business Email: [email protected]
Business Contact Number: (540) 268-0718
Business Website URL: https://ethosgroups.com/
Business Working Hours: Monday-Sunday 6AM-10PM