Egyptian consumers are not accustomed to sports drinks, and there is very low awareness of their functionality and uses across the country. Sports drinks have limited availability, with only a few imported products available with no domestic presence. As a result, all offerings are premiums, a barrier to higher sales, which target consumers that are high-income gym enthusiasts, with many of them being familiar with these products from travelling around the globe.
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Euromonitor International's Sports Drinks in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Table of Content

Headlines
Prospects
Sports Drinks Sales Remain Low Due To Limited Awareness and A Niche Target Audience
Sports Drinks Supply Has Stabilised, Expanding To Channels Other Than High-end Forecourt Retailers
Over the Forecast Period, Growth Will Be Hindered by Low Awareness, Limited Availability and High Prices
Competitive Landscape
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Gatorade From Pepsi Co Inc Continues To Dominates Sales, Far Ahead of Competitor Powerade
Gatorade Dominates Sales Due To Its Wide Availability, Being Accessible Across Distribution Channels
A Lack of Promotional Activity Reflects the Low Levels of Consumer Awareness, However, Growth Is Predicted for the Forecast Period
Category Data
Table 1 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 2 Off-trade Sales of Sports Drinks: Value 2014-2019
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Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
…... continued

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