Product marketing strategy is essentially the marketing plan to get your product to market, underpinned by objectives, budgets and benchmarks.

The product marketing strategy or marketing plan is the what, when, where, why and how you are planning on taking your product to market, underpinned by objectives, budgets and benchmarks.

Back in the day, it was called the 4’P’s of marketing (product, price, place and promotion), then it expanded to 7 (including people, physical evidence and processes), however, with the introduction of eCommerce it has iterated once more.

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