I've read notices that if an SEO company can't (at least) top the Google keyword "SEO", it can't be a decent company.
I know many people can come across the same logic when looking for the best SEO company for their website. But let's look at the scenario from a different angle.

Why are you targeting certain keywords on your website? The answer, of course, is to attract targeted visitors looking for the service - those who are my potential customers.

But does the word SEO potential get me real customers? For example, if my website ranks first on Google for “SEO Services” and “SEO”, who do you think will bring me the desired visitors who want to purchase the service? Obviously the answer is SEO services. At the same time, the competition for SEO services is relatively less (but fierce) than for SEO.

Most of the good SEO companies get customers through referrals. For example, if I like the work of company XYZ, I will recommend it to a friend's website. And that's how XYZ gets more customers - easy.

Another big reason is that many SEO companies don't want their name to be associated with the term SEO for search engines.

SEO Company in USA

But when some SEO companies say they don't trust or don't work with them due to heavy work pressure they can't focus on ranking your website. If you can't find time to work on your mom's site, how much time can you expect to spend on your own?

Now the problem lies elsewhere - everyone claims to be the best SEO company. And unless I get recommendations from some reliable source, it's hard to judge their reliability.

So how do we find the best SEO company?

For starters, it's best to approach a local SEO company (for example, search SEO Florida or Fort Lauderdale and Search Engine Marketing if you're from that region). If you are not a newbie to internet marketing, this is the best option to start as it is relatively inexpensive and you can find someone in your community of old friends to provide feedback on them. At least they are physically reachable at any time.

If some company says they can help you with guaranteed top rankings on Google or Yahoo for highly competitive keywords like SEO Services and do it within a month - don't partner with them. Getting a good search engine ranking is a long term process and no one can guarantee it. And even if you do it black hat using some SEO techniques, it can hurt your business in the long run, and this type of ranking usually doesn't last long.

Ask about their experience - if they did a good job, they'll be happy to see you. This way you can understand your company well.

Check their website to see if it is clear or not. Take a look at their page rank and do a Google search to find out what people are saying about them.

And more importantly, ask them directly about their strategy to promote your website for better search engine rankings. Only sign the agreement if you are satisfied with the strategy.