It is a tool with infinite possibilities, as a podcast is like a radio program, which we can listen to online or download to our device. Furthermore, it is available to listen to on your computer or mobile devices.

Podcasts can be considered to be based on the concept of audio marketing. This fact represents a good communication opportunity, with the proposal to bring more information, educate the public, in addition to producing materials that are creative and entertaining, but in audio format.

There are many different podcast hosting platforms which store and distribute your podcast's audio files. They also provide a podcast RSS feed so you can submit to Apple Podcasts and other podcast directories. You’ll find more details on podcastenthusiast.com.

What is a podcast for?

Podcast is a light and relaxed way to bring your voice to the world, because through it you can reach everywhere.

A group of friends can use the format as a means of expression on a particular subject. Companies, on the other hand, consider that this can be an opportunity to produce quality content and become a reference in a particular niche.

The reasons for creating a podcast are numerous, as this is a resource that is not only used by entrepreneurs or businesses here are five main reasons.

1. You can make better use of your time and keep your mind busy

While you wash, exercise, eat, or any activity in your daily routine you can listen to a podcast. Letting your mind wander for a while is a productive option.

You go in your car, listen to your podcast, go down to do your thing, go back up and the podcast is played again, or you are working in your office and listen to the podcast

Learning in each new session is a recurring

2. You learn something new in each episode

Although there are podcasts about stories and fiction novels, most of them are to share information on a topic that you have probably already wanted to hear about.

It allows you to solve doubts or questions and learn something new. For example, if you want to learn how to meditate, there are podcasts for that. As a listener you find what you really need.

With podcasts, you don't need to sit in front of a book or laptop and the best thing is that they have a light conversational format, which makes learning digestible and fun.

3. You improve mental skills and get inspired

While paying attention to a podcast, you put your listening and attention skills, as well as memorization, into practice. It is a good opportunity to practice your auditory learning.

It is also revolutionary because it has achieved audio learning diction, having the ability to multitask listening.

4. Listening is the same as reading

The process of listening and reading is very similar, allowing you to memorize information in both ways. Although many people doubt this fact, believing that reading is superior, the truth is that several studies show the opposite and, of course, you can and should always try something new for yourself.

5. Listen anywhere

Another great reason of listening to Podcasts is that you can listen to them anywhere, whether during your morning workout, your commute to work, while having breakfast or lunch, or even at night to relax after a day of work. Here imagination is the limit but know that essentially this means you can fit your reading into times when reading is difficult if not impossible.

Open up to new experiences and take advantage of what Podcasts have to offer: all kinds of information, shared by all kinds of people, which can be consumed anytime, anywhere.

Thousands and thousands of Podcasts

Whatever your area of interest, we guarantee it's on a Podcast because of the thousands and thousands of programs available all over the world: gastronomy, entrepreneurship, science, social media, games, and books, everything you can imagine. This leads you to get to the information you want, quickly, just a click away. Also remember that while some shows are presented by amateurs, there are several experts who have already adopted this form of communication.