There are plenty of benefits that come with re-branding your business, however there are also potential risks that need to be addressed and avoided when re-branding.

It can often be as simple as changing your brand’s logo and updating your website design, something many companies typically do every once in a while to freshen up their image and stay up to date and modern. In more extreme cases, it can be a complete overhaul of the existing brand and can even involve changing the name of your brand to suit your business’s new direction.

Your brand is an essential component of your business. You need to fully understand if you truly want to re-brand your business as it can be an arduous task if not thought through properly.

Source: https://www.roemin.com/blogs/the-power-of-rebranding/