(August 13, 2021) : Brands spend most of their time trying to communicate with their customers, but a new consumer advocate group is on a mission to flip this process on its head. Instead of simply talking to their audience, BrandsThatListen encourages companies to listen to their customers first. This new metho-dology has many potential benefits for both customers and the brands themselves, in everything from customer insight through to product development. 

BrandsThatListen champions a more intuitive communication process, which harnesses the power of the crowd to glean crucial new insights and drive businesses forward. More and more customers not only want this more interconnected way of communicating with the brands they love, but according to the latest data, 64% actively demand it. 

In a competitive marketplace, there is always a brand more willing to engage, and customers have the power to switch their allegiance if they feel dismissed or overlooked. BrandsThatListen (BTL) intends to close the gap between brands and their customers, and in turn encourage a holistic approach, which more adequately suits consumers in the 21st century. "BTL brings to light an issue that has been apparent for some time, but for some reason has never been properly addressed,” says Kirsten Meyr, CEO of BrandsThatListen.

“There are lots of examples of fantastic brands going out of their way to listen to their customers, innovate with them and make products they truly want and need. One example is Betabrand, which takes a more interconnected approach to its customer involvement. There is no reason not to be doing things this way. I hope these brands get the recognition and loyalty they deserve, and newer brands can use modern tech to follow in their footsteps." The way it works is simple and user-friendly. Their website provides a space for brands to pledge they'll listen to their customers more acutely, while also giving consumers a chance to find out more about brands which truly care. 

This pledge focuses on five key areas, developing (in summary): 

Openness – encouraging the sharing of ideas with respective communities. 
Commitment – developing engagement with a community. 
Action – using their audience as a springboard for new ideas. 
Incentives – rewarding contributors with new attainments. 
Empowerment – using customer empathy as a critical tool. 

The website champions companies which already adhere to these ideals, and encourages them to sign up! Find out more and sign the pledge at the official website https://www.brandsthatlisten.com. ;

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