The main objective of a car rental company is to get you to pay them money in return for using their cars. Simple enough, but when other companies are out there with the same objective, a customer base cannot be grown and thus profits cannot be increased without differentiating oneself from the competition. Different people have different needs and one company will not be able to meet all of them simultaneously. Some companies will try to differentiate themselves somewhat. But it must be said that altogether, car companies have two separate customer types: the frequent user and the casual user. The frequent user is the one who looks for differences. The casual user looks for price. Exotic Car Rental Miami

Join the club

Most car rental agencies want your repeat business. They want you to be inclined to use them every time you need to rent a car. Thus they encourage you to join their "clubs" which are designed to give customers who rent more frequently special discounts and deals. Normally these clubs have different levels of membership which are designed to give greater discounts to people who rent more frequently.

Schedule at your convenience

In addition to membership clubs, car rental services will allow you to schedule your rental online. Most have sophisticated websites that allow you to peruse the cars available as well as calculate gas mileage and full rental cost. In addition, you can pay via the web site and input any discounts you may have available.

Bells and whistles

Most car rental services include express toll passes that allow drivers to use the automated expressways on toll roads. In addition they usually offer a GPS device that assists drivers with directions.

Insurance for the insured

Most if not all of the companies out their will offer you insurance when you are signing the rental agreement. Insurance is a requirement to drive in most states and this is a big money maker for the companies even though the driver often already has insurance that makes the policy redundant.

Some differences

Some companies try to stand apart from the competition. Enterprise rent a car for example, markets itself as a company that will bring the car to you. Delivery of the rental car obviously satisfies their customer base. Hertz on the other hand likes to advertise the seamless transition their customers can make from the airport terminal to their car. Car rental companies in places like New York City offer rentals by the hour instead of by the day as is the case in most places. Some companies will also specialize in high end car rental services for those opting for luxury and top performance vehicles.

Price and ride

In the end the biggest differences offered to customers often come down to rental price and availability. While there are differences in many of the companies for more frequent users the market is pretty homogenized for the casual car rental customer. Shop around and you very well may notice on particular weekends some car rental services will offer a significant price differences over the others.