Today, blog and website monetization is possible in many ways. Some of these techniques start with the development of outbound links that can violate Google's quality standards, if overused or due to incorrect annotation. 

In this article, we look at Google's official post on dealing with potentially commercial links and how Google continues to strive to reduce the effect of spam on results.

First, let's discuss the best practices as established by Google.

Links guide Google to understand the correct content that responds to the search query and can be helpful in ranking sites. A good practice is to avoid linking techniques that violate the Linking Guidelines. 

In particular, if you link to other sites, make sure those links are qualified. Here are some specific guidelines to help site owners manage links related to payments, sponsorship, or other business activities.

What are affiliate links?

For simplicity, these work well when answering direct user queries. Using affiliate links to generate more income and monetize a website is widely accepted. 

Affiliate sites are recommended to classify these connections with rel = "sponsored", regardless of whether these links were generated manually or dynamically.

To further increase rankings for product-related searches and better reward high-quality content, Google also takes manual steps to prevent meaningless links from affecting the search. 

If the site is found to not properly rate affiliate links, expect some algorithmic action. Both human and algorithmic activities can influence how the site is perceived in search, so it is preferable to avoid any action by Google when possible.

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Sponsored and invited posts below! What does the search engine tell us about invited and sponsored posts?

Another popular method of monetizing websites is accepting sponsored articles and guests from other websites. These are articles written by or on behalf of one website and published on another. In the past, it was observed that low-quality ads that were only intended to get links were prevalent.

While the process of identifying, detecting and overriding such link systems has been vastly improved, website owners must add the appropriate rel values ​​to such links. 

Sites that post or acquire links to guest and sponsored blogs in excess without proper link tags are subject to algorithmic and human actions.

So how has the entire system been improved to combat bad links and spam?

Over the past two decades, the effectiveness of link spam has dropped significantly due to continued advancements in Google's ranking and spam detection algorithms. 

Thanks to the fact that the vast majority of websites follow the defined standards, concentrating on creating websites with an excellent user experience and high-quality content. 

However, this does not deter the fact that some sites continue to deliberately create spam connections to manipulate rankings, often in a disappointing way.

To combat this problem, Google introduced a new spam link, called a "spam link update." This is to improve the quality of search results and improve the efficiency of search results. 

This algorithm update is even successful in detecting and canceling spam in multiple languages. Sites detected with spam links will notice the search adjustments when Google's new algorithm re-evaluates the links.

Site owners should follow best practices in inbound and outbound link building. Compared to link manipulation, the focus should always be on creating high-quality content and improving the user experience. 

The idea is to improve the ranking of websites with suitable links and to properly monetize with the correct affiliate links.

As a business owner, you are sure to benefit from a ranking website. To rank a website, you need to make sure the links are designed to meet Google's guidelines. 

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