Talk to any business owner and they'll tell you why an exceptional customer service (CX) is the top priority for any business regardless of the industry. Although it is crucial to draw new customers in but maintaining customer loyalty is a higher priority in any business sector, whether that is online retail software and technology, or travel and tourism.

Businesses are also taking advantage of technology tools to offer seamless experiences and services to customers. The growing use of artificial intelligence , or AI-powered chatbots like Dialogflow and Chatflow is transforming journeys customer service by offering 24/7 customer support and increase customer engagement.

AI Technology's role in customer feedback

Quoted by Sir David Brailsford of the British Cycling Squad, "Clear feedback is the foundation of improving." This principle is also crucial for any business that is customer-centric. Customer feedback enables businesses to recognize the needs of their clients and offer the best solution. Furthermore, the analysis of customer feedback helps businesses:

Design their business strategies on the base of both negative and positive comments and sales trends.

Determine the root cause of customer issues and evaluate possible business solutions.

Identify customer needs and build an excellent business connection with customers.

A majority of companies are not able to perform a text analysis of customer feedback to turn into actionable insights because they are qualitative. Click here to find out more about Artificial Intelligence now.

Inquiring about Customer Feedback with AI

How can you get client feedback using AI-powered tools in your business? Here are some examples of AI-powered apps:

Analysis of Sentiment

Sentiment analysis in customer feedback is a well-established method of evaluating what customers think about your business and brand. AI-powered text analytics tools are able to categorize and analyze the feedback as positive, negative, or neutral. NLP is a tool that can group the words of a comment and extract the relevant insight.

Text analysis

The text analysis of customer feedback is a form of qualitative analysis which allows you to assess the sentiments and comments of your customers in a more thorough manner. AI-powered text analytics tools analyse customer feedback through online feedback forms. They determine if the feedback is positive or negative, based on keywords.

Analytics to improve customer service

The Journeys Customer Service analytics are a potent tool to evaluate every aspect of CS related activities, and determining how to improve quality and reduce costs. Chatbot analytics is an instance of CS analysis using Artificial Intelligence. It is an extremely valuable source for conversations with customers and helps to measure key metrics such as customer retention rates and satisfaction with the user. Other types of CS analytics include advanced call analysis as well as customer review analysis that can enhance customer satisfaction as well as operational efficiency.

Customer feedback can be categorized with machine learning

The most prominent implementation of machine learning to collect customer feedback machines learning algorithms could be utilized to categorize customers' feedback on the basis of typical feedback points like:

The quality and price of the product

Customer service quality

The delivery of the products

Online availability

Customer reviews

Machine learning tools can be used in customer reviews to study product reviews, and then classify them as positive negative, neutral, or neutral. Analysis of reviews on products made using machine learning could be used to determine:

What do customers love or dislike about your service or product.

Check out your reviews in comparison to those of your competitors.

Gain 24/7 real-time insights about your latest products.

Learn the general opinions and feedback regarding your new product quickly.

Conclusion

In any competitive business environment paying attention to customers and addressing their problems is the only way for companies to maintain their customers' loyalty. The growth of AI in customer support has enabled businesses to gather and analyze customer feedback for more valuable and actionable information.