I use the term "mojo" as a generic descriptor for the value given to a websites or a website based upon incoming links. Similar terms include page rank, website rank, trust rank, and authority. Those terms tend to bring excessive linguistic baggage, so I use the term "mojo" for simplicity unless another term is particularly required.

Mojo is produced by getting inbound links to your web site and to your websites.

Getting inbound links is among the most important, and time consuming, jobs associated with SEO.

Here are a few ideas to generate incoming links. Each of these ideas are appropriate for some website, but none are proper for all web sites. Select the link structure strategies which are most appropriate for your particular web site.

Send to Web Directories

Start with big sluggish directory sites like the Yahoo Directory multi tiered link pyramids and the DMOZ Open Directory Project, but don't stop there.

Locate the little directories which are dedicated to topics pertinent to your website.

For more suggestions on finding directory sites to send to, check out How can I find web directory sites?

Mutual Linking

Write specific e-mails to particular web designers whose websites compliment your own and tell them that you would like to trade links with them.

Make sure to customize each email, or your e-mails will be rapidly erased as spam.

To achieve the best results from your email, include the following in your initial email:

* Mention two favorable items about their website, so that they know that your email is not a generic spam.

* Include instructions to the specific websites where you have actually added the link to their web site.

* Mention the Page Rank of the page where you have actually included a link to their website.

These web sites exist to help you search for mutual link partners in the exact same market niche' as your website:

* Find Link Partners

* Link Partner Finder

* Themes Reciprocal Link Finder

Compose Articles for Other Web Sites

One method for getting incoming links is to write quality short articles and submit them to other web sites for publication.

Each short article must include a link back to your website.

These links are better than links from link pages, since there tend to be extremely couple of outbound links on the short article page.

Compose a quick article on some subject associated to the topic of your website. Do not write an article about your website, but compose an article that would be fascinating to individuals who would likewise be interested in your web site.

Send this article to web designers who maintain web sites on topics comparable to the topic of your article. Describe to them that they can publish your article for free on their website, in return for a link to your website.

To find website to submit posts for publication, see Where can I submit a post for publication?

Develop and Submit Press Releases

Compose press releases about your web site and send them to press release circulation services.

To find locations to send news release for publication, visit Where can I send my press release?

Join a Reciprocal Link Program

Reciprocal linking programs exist to assist webmasters share relate to similar website.

Some of the mutual link programs are:

* Link Market

* Info Wizards

* LinkExchanged

* Link Partners

* Links-Pal

* Linkateer

* Webmaster Link Exchange

* GoTop Link Exchange ($ 19.95 fee to sign up with).

* LinkLeads.

* Link Traders.

* LinkExchangeIt.

* SiteSell.

* 123ExchangeLinks.

* Ads4Links.

* Spocka.

* Links For You.

If you have a blog, attempt blogLinker, the automatic link swapper for blogs.

These link networks can generate a great deal of e-mail. You will probably want to create a new e-mail account simply for these networks.

Join the DigitalPoint Advertisement Network.

The DigitalPoint Coop Advertising Network allows you to instantly trade links with countless website throughout the Internet.

Join a Reciprocal Linking Forum.

Several web online forums exist for the purpose of sharing and trading mutual links. These linking online forums consist of:.

LinkRequests.

Link Trade Forum.

Start a Reciprocal Linking Program on Your Web Site.

You can likewise setup a reciprocal linking program on your own web site.

For more information on establishing a reciprocal connecting program on your site, checked out How can I include a reciprocal link supervisor to my web site?

Start or Join a Web Ring.

You can use an existing web ring service such as WebRing, or you can create your own web ring utilizing the PHP-Ring webring script.

Join or Create a Top Site List.

Search for leading site lists which relate to your website.

Add yourself to the existing lists. If no relevant top site lists exist, develop one.

Supply a Useful Service.

Produce dynamic material on your web site which other web masters can include on their web sites by connecting to it.

Every web designer who utilizes your material automatically includes a link to your site.

Gun News is an outstanding example of this. If you include a smidgen of JavaScript to your websites, your users will get updated news on firearms.

Of course, you will likewise have to call other webmasters to let them understand about your service-- possibly even with a news release.

Purchase Links.

If all else stops working, you can always buy links to your website.

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