Background music is increasingly being used in hotels to create a pleasant atmosphere that is consistent with their brand identity. The proper music selection for luxury hotels is critical. If customers dislike a hotel's soundscape, they will unknowingly understand the brand as overpriced, adversely impacting their opinion.
Background music is an essential component of sensory marketing that can be used to create a unique and uplifting consumer experience in order to boost sales and improve customer satisfaction. Customer experience is gradually gaining importance in industries, with numerous studies linking increased revenue to improved consumer experiences.
Fine-tuning playlists can potentially boost sales by influencing human behavior, with studies linking an increase in sales and consumption of alcoholic beverages when consumers are exposed to upbeat background music.
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