For instance, when you take steps to make your site responsive, it will make it usable for all your mobile visitors as well as people who visit from a laptop or desktop. Similarly, by increasing your page load speed, you'll reduce your bounce rate and encourage visitors to spend longer on your site. Consumers expect a page to load as quickly as possible with a limit on loading to not creep past three seconds! The longer the load time, the higher the bounce Why SEO Is Important rate and the lower your conversions. Although SEM isn't always a major component of a comprehensive SEO strategy, it does have its place as it can help you reach new and highly targeted audiences.

If you have a strong website and people heard about you, you have a higher chance to attract talent. In case you have open positions in your company and you are searching for some individuals that could fit your team, SEO can be a great “tool”. A website that is very-well optimized will get featured in SERP and will receive clicks, impressions. It means that those who linked to your website found useful and valuable information and want to share it to others. This type of action can be categorized as word-of-mouth and PR movement.

Hi, Thanks for the blog its really informative, along with that there are 200 ranking factors that need to be checked. It helps in improving the organic traffic of the website in a better and effective way. That’s true, SEO is about finding ways to increase visibility in search engines results. Before closing this introduction to search engine optimization you must have very clear in your mind that SEO cannot help you if you don’t have good content. Establishing a brand as an authority takes patience, effort, and commitment and relies on offering a valuable, quality product or service that allows customers to trust a brand.

The disparity between the top and lower ranking sites indicate clearly that brands desiring attention from online customers need to boost their rankings. The digital ecosystem is quickly becoming an essential part of the sales funnel for nearly all businesses. In 2016, for the first time, more purchases were made online than in stores . Almost half of retailers also say that customers like to research online, even if they do end up buying in a store.

Quality SEO services can take company to different level than expectation. Besides the changes, you can do to your website (on-site SEO) so that it ranks higher in the SERPs, the other way to improve your website’s ranking position is by using off-site SEO techniques. It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game. It’s great to have SEO tactics implemented on a brand’s website and across its digital properties.

This creates a seamless and positive customer experience. So, if you want more people to find your website through a search engine, then you need to use SEO practices that will help you rank among the top five positions, and ideally number one. SEO is made up of multiple elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.

SEO is quantifiable (That means measurable in case you were wondering!) and the performance and growth of a website after optimization can be easily measured using various methods. Growth in website traffic, improvements in search engine results page rankings, increase in conversions and revenue, etc. can be used to quantify the success of SEO for a website. Overall, there are a variety of ways to implement search engine optimization into your marketing strategy. While some aspects may sound easier to implement than others, improving your SEO game is sure to show a significant improvement in your marketing strategy goals. It’s an age-old saying to consider quality over quantity.